Data Analyst 3
Company: Ursus Inc
Location: San Jose
Posted on: April 24, 2024
Job Description:
JOB TITLE: Data Analyst 3
LOCATION: San Jose or San Francisco, CA (hybrid)
PAY RANGE: $59.00 - $69.00
DURATION:10 months
TOP 3 SKILLS:
- 5+ years of marketing or business analytics experience with
synthesizing large-scale data sets to generate insights and
recommendations.
- 5+ years of working experience using SQL, Excel, Tableau,
and/or Power B. R & Python knowledge are preferred.
- Understanding of the data science models used for measuring
marketing incrementality
Company:
Our client a Fortune 500 Software Organization is seeking a Data
Analyst 3 to bring onto the team.
Job Description:
In this role, you will help plan and implement marketing
effectiveness measurement across the paid and organic/owned Social
Media channels. (Meta, YouTube, TikTok, etc...) This role will work
closely with cross-functional teams to
- Track weekly performance (spend & KPIs) and build automated
dashboards/tools to enable self-serve insights.
- Set quarterly KPI targets, evaluate investment efficiency, and
provide inputs on social channel optimizations.
- Perform content & audience level analysis, build full-funnel
content measurement framework to understand 'what contents are
performing best to which audience segments?'
- Design & Measure A/B tests (or Marketing Incrementality Test)
to validate the hypothesis and findings to be used in
modeling.
- Working with Social Marketers, Data Engineering, and Data
Science teams to develop new tools from 0 to 1.
Skills:
- 5+ years of marketing or business analytics experience with
synthesizing large-scale data sets to generate insights and
recommendations.
- 5+ years of working experience using SQL, Excel, Tableau,
and/or Power B. R & Python knowledge are preferred.
- Understanding of the data science models used for measuring
marketing incrementality, e.g. multi-touch attribution, marketing
mix models, causal inference, time-series regression, match market
test, etc....
- Understanding of the full-funnel cross-platform marketing and
media landscape and experience evolving analytics and measurement
capabilities.
- Flexibility in priority shifts and fast iterations/agile
working environment.
- Strong problem-solving skills, and ability to structure
problems into an analytics plan.
IND123
Keywords: Ursus Inc, San Jose , Data Analyst 3, Professions , San Jose, California
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