Sales Consultant
Company: Penske Automotive Group
Location: San Jose
Posted on: September 17, 2023
Job Description:
Summary/Objective
The New and Used Car Salesperson is directly responsible for
selling new and used vehicles at dealership gross profit, volume,
and customer satisfaction standards. Essential Functions
- Approaches, greets, and offers assistance to any customer who
enters the dealership showroom or sales lot
- Assists customers in selecting a vehicle by asking questions
and listening carefully to their responses and delivers a minimum
number of vehicles per month
- Writes complete sales orders and processes paperwork in
accordance with dealership policies
- Maintains owner follow-up system that encourages repeat
business and contributes to customer satisfaction
- Maintains a prospect development system
- Conducts business in an ethical and professional manner
- Describes all optional equipment available for customer
purchase and fully explains product performance, application, and
benefits to prospects
- Follows dealership procedure to obtain proper identification
from customer prior to test drive
- Follows dealership sales process as directed by sales
management
- Demonstrate vehicles, offer test drives to all prospects and
follows test drive route
- Exhibits high level of commitment to customer satisfaction
- Establishes personal income goals that are consistent with
dealership standards of productivity and devises a strategy to meet
those goals
- Keeps abreast of new products, features, accessories, etc., and
their benefits to customers
- Knows and understands equity and values, and is able to explain
depreciation to the customer
- Ensures the Sales Manager has an opportunity to meet each
customer
- Turns 100 percent of closed deals to finance and insurance
manager, along with properly completed paperwork (insurance
information, trade title, etc.)
- Prepares sold vehicles for customer delivery prior to customer
arrival
- Delivers vehicles to customers, ensuring that each customer
understands the vehicle's operating features, warranty, and
paperwork
- Introduces customers to service department personnel to
emphasize the quality and efficiency of service repairs and
maintenance available in the dealership's service department
- Follows up on all post-delivery items, tag/title work,
"we-owes," and special requests to be sure all customer
expectations are met
- Reviews and analyzes actions at the end of each day, week,
month, and year to determine how to better utilize time and plans
more effectively
- Attends company meetings as required
- Maintains a professional business appearance as determined by
dealership management in accordance with company policies
- Knows and understands the federal, state, and local
requirements that govern the company's business
- Coordinates with the Sales Manager to set and meet new and used
sales quotas and profit margin goals
- Greets customers promptly and is polite and friendly
- Consistently follows the outlined sales process
- Utilizes floor time effectively in meeting the customers' needs
and soliciting sales
- Performs pre-delivery inspection and road test before delivery
to customer
- Delivers vehicles to customers after purchase. This process
ensures that the customer understands the vehicle's operating
features, warranty and paperwork, and it lays the foundation for
customer loyalty
- Utilizes the delivery of any new or used vehicle to create an
event that will facilitate customer loyalty to the dealership
- Conducts telephone transactions courteously and promptly
- Utilizes a consistent quotation process for purchases,
trade-ins, and vehicle sales
- Has ability to communicate effectively with new car
buyers/customers and according to their preferred method of
communication, whether by phone, by email, or in person and able to
train other subordinates or peers to do the same
- Has thorough knowledge of all dealership products and services
and can convey this information to subordinates and customers
- Directs customers to product information resources, including
those available on the Internet
- Maintains an ongoing customer database to capture repeat
business
- Attends product and sales training courses as determined by
sales management and manufacturer
- Maintains required dealership certifications
- Sells, leases, and delivers new and used vehicles
- Adheres to all Safeguarding, Red Flag, and 8300 procedures and
policies
- Exhibits a high level of commitment to customer satisfaction.
Maintains a minimum customer satisfaction standard equal to or
above the manufacturer expected average
- Moves and arranges display vehicles on showroom and on lot as
directed by management
- Deals with customer complaints in a sensible manner by showing
empathy and a pleasant attitude
- Understands the federal, state, and local laws that govern
retail automobile sales and ensures that new car sales programs are
in compliance
- Maintains reporting systems required by general management and
the manufacturer
- Ensures that the work areas and customer waiting area are kept
clean
- Follows all attendance and punctuality standards with adherence
to timekeeping standards
- Follows the Code of Business Ethics and Conduct
- Understands and follows all work rules and procedures and
follows lawful directions from Supervisors
- Upholds the company's non-disclosure and confidentiality
policies and agreements
- Maintains a professional appearance for self and subordinates
in accordance with company policy
- Attends pertinent training on request
- Assists with organizing and attends special events held at
dealership or in the community
- Attends company meetings as required
- Other duties as assigned Other Duties
Please note this job description is not designed to cover or
contain a comprehensive listing of activities, duties or
responsibilities that are required of the employee for this job.
Duties, responsibilities, and activities may change at any time
with or without notice. EEO Statement
The Company is committed to hiring a diverse and qualified
workforce. We will not consider any characteristic or category
protected by state or federal law in hiring or employment
decisions, including but not limited to race, national origin,
color, religion, sex, sexual orientation, gender identity,
disability, age, status as a parent, or genetic information.
Requirements
- Able to establish personal sales goals and implement a plan of
action to achieve goals
- Ability to understand, keep abreast of, and comply with
federal, state, and local regulations that impact retail automotive
sales
- Computer proficiency -
- Good communication skills, both oral and written, with the
ability to effectively communicate via face-to-face, phone, or by
other means of communication -
- Ability to define problems, collect data, establish facts, and
draw valid conclusions -
- Ability to process data and organize it for management analysis
-
- Ability to add, subtract, multiply, and divide in all units of
measure, using whole numbers, common fractions, and decimals -
- Ability to compute rate, ratio, and percent and to draw and
interpret bar graphs -
- Ability to calculate figures and amounts such as discounts,
interest, commissions, proportions, percentages, area,
circumference, and volume -
- Ability to understand and follow work rules and procedures
-
- Ability to apply common sense understanding to carry out
instructions furnished in written, oral, or diagram form -
- Ability to apply common sense understanding to carry out
detailed but uninvolved written or oral instructions -
- Ability to work independently and to carry out assignments to
completion within parameters of instructions given, prescribed
routines, and standard accepted practices
- Ability to interact well with others and be a positive
influence on morale of department, dealership and organization
Supervisory Responsibility None unless otherwise stated Work
Environment/Physical Demands
The physical demands described here are representative of those
that must be met by an employee to successfully perform the
essential functions of this job. The work environment
characteristics described here are representative of those an
employee encounters while performing the essential functions of
this job.
Light Work- lifting no more than 20 pounds at a time and/or
frequent lifting or carrying of objects weighing up to 10
pounds.
This position requires a good deal of walking or standing, 50
percent of the time or greater will stand and move throughout the
dealership facility (lot, showroom, service department, offices)
for most of the shift
This position may include prolonged periods of sitting with some
pushing and pulling of arm or leg controls
This position requires climb, stoop, and kneel
This position requires the ability to hear and talk
This position requires the ability to have sufficient foot/hand/eye
coordination to safely drive a vehicle
Will spend time outdoors, under varying climate conditions, subject
to the elements, and may experience extreme heat and extreme cold
and will also spend time indoors in air-conditioned areas
During winter months, will assist in cleaning vehicles from snow if
applicable to the local climate Position Type/Expected Hours of
Work
Schedule may vary from week to week depending on operational
needs.
Works evenings, weekends, and holidays as required. Required
Education and Experience
No prior experience or training is required
High school diploma or general education degree (GED) or equivalent
combination of education and experience Preferred Education and
Experience
One-year certificate from college or technical school; or three to
six months related experience and/or training; or equivalent
combination of education and experience
Associate's degree (A.A.) or equivalent from two-year College or
technical school; or six months to one year related experience
and/or training; or equivalent combination of education and
experience
Additional Eligibility Qualifications
(Certification/Licenses/Registrations)
Valid Driver's License
Driving Record the meets insurance requirements and company
policy
Current and active Sales License, in states where applicable Safety
Sensitive Position The essential functions of this position require
a person to work with hazardous or flammable materials; AND/OR to
complete tasks in which a lapse of attention could result in
injury, including without limitation the operating, repairing,
maintaining, or monitoring of heavy equipment, machinery, or motor
vehicles. Dealership Name Capitol Honda _____________________ 745
W. Capitol Expressway Auto Mall, San Jose, California 95136
Keywords: Penske Automotive Group, San Jose , Sales Consultant, Professions , San Jose, California
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