Alliance Marketer - Coupa & Siemens Senior Consultant - National_Office
Company: Deloitte
Location: San Jose
Posted on: June 26, 2022
Job Description:
Alliances Marketing Specialist - Coupa & Siemens (Enabling
Senior Consultant)
Role Overview
The Alliances Marketing Specialist combines marketing expertise and
digital experience with strong project management skills to execute
and deliver on integrated marketing campaigns. You will implement
on client-facing programs and develop sales enablement materials
for targeted offerings and industries to drive pipeline. You'll
collaborate with key stakeholders to clearly define requirements
and deliver expected results.
As the Alliances Marketing Specialist, you will be responsible for
managing defined alliances marketing programs to create internal
and external awareness of technology solutions in a fast-paced team
environment. In this hands-on role, you must have strong written
and oral communication skills with critical thinking and time
management abilities. This role supports Deloitte's Ecosystems &
Alliances (E&A) business strategy and collaborates with some of
the world's leading technology providers to address business
challenges and meet new market needs.
Work You'll Do
- Manage tactical execution of marketing programs which build
pipeline and eminence for alliance programs and drive business
growth for Deloitte's Alliances go to market initiatives
- Proactively manage project timelines and maintain processes to
deliver consistently high-quality marketing materials
- Support the development of strategic messaging and positioning
to differentiate Deloitte and advance awareness of capabilities,
offerings, solutions, and successes across the broader organization
and in the marketplace
- Create integrated marketing campaigns to differentiate
Deloitte. This includes creating collaborating with internal
resources to produce marketing content, and producing material
suites over various channels (digital, print, social, video, etc.)
to aid with local activation in targeted geographies
- Implement programs that deliver on annual and quarterly
marketing plans to meet business goals and work closely with
cross-functional teams to execute agile plans and support tracking
of alliance marketing investments
- Help manage programs supporting Deloitte's Ecosystems &
Alliances industry and offering portfolio strategy working closely
with industry marketing and alliance partner marketing teams
- Deliver effective marketing programs which build pipeline and
eminence for alliance programs and drive business growth for go to
market initiatives
- Track, monitor and measure the effectiveness of marketing
activities and contribute to the creation of ROI reports
- Produce deliverables including, thought leadership
(whitepapers, reports, surveys, etc.), Deloitte-hosted and
third-party events, externally facing videos and webcasts, speaking
opportunities for alliance leaders, social media and blogging, and
digital advertising.
- Coordinate with supporting resources including graphic
designers and related knowledge management and/or web resources and
work with Deloitte's internal global network to get projects
completed and successfully promoted across member firms.
- Collaborate with country-based marketing professionals to
ensure alliances are positioning consistently as a global network
and service provider, with local expertise.
- Participate as a core member of the Deloitte E&A Marketing
team, sharing responsibility for cross-region campaigns and
activations.
- Implement programs in a cost-effective manner to achieve
desired business goals.
- Support and manage other assigned global marketing projects as
requested, including programs and events
The team
Deloitte Consulting's Ecosystems & Alliances Team is made up of
professional alliance managers, alliance marketers and technical
architects who understand the principles that drive successful
alliance relationships. Together, they enable differentiated,
innovative go-to-market solutions between our practice and alliance
partners that bring quantified value to our clients and incremental
revenue to the firm.
Qualifications:
Required:
- Bachelor's degree in marketing or related field
- 5+ years of professional B2B marketing experience in technology
or professional services
- Experience in designing and executing B2B content marketing and
digital campaigns
- Experience in working closely creative and agency resources in
support of campaign development and execution
- High proficiency with MS Excel, Word, and PowerPoint
- Ability to travel 25%, on average, based on the work you do and
the clients and industries/sectors you serve
Preferred:
- Experience with digital and technology alliance marketing
experience
- Strong performance in developing, managing, and executing
multichannel marketing and demand generation campaigns
- Experience working with a team in a virtual mode with remote
resources
- Track record of achieving success in a matrixed
organization.
- Agile marketing experience
Skills:
- Ability to synthesize information to create succinct materials;
familiarity with integrating various technologies and tools to
support marketing efforts
- Strong written and oral communications skills
- Strong negotiation, project management and problem-solving
skills; flexibility and adaptability
- Demonstrable project management skills and ability to
prioritize multiple tasks simultaneously
- Must be legally authorized to work in the United States without
the need for employer sponsorship, now or at any time in the
future.
The wage range for this role takes into account the wide range of
factors that are considered in making compensation decisions
including but not limited to skill sets; experience and training;
licensure and certifications; and other business and organizational
needs. The disclosed range estimate has not been adjusted for the
applicable geographic differential associated with the location at
which the position may be filled. At Deloitte, it is not typical
for an individual to be hired at or near the top of the range for
their role and compensation decisions are dependent on the facts
and circumstances of each case. A reasonable estimate of the
current range is $93,000 to $163,000.
You may also be eligible to participate in a discretionary annual
incentive program, subject to the rules governing the program,
whereby an award, if any, depends on various factors, including,
without limitation, individual and organizational performance.
Keywords: Deloitte, San Jose , Alliance Marketer - Coupa & Siemens Senior Consultant - National_Office, Professions , San Jose, California
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