Head of Content Strategy & Brand, Logitech for Business

Company: Disability Solutions
Location: San Jose
Posted on: September 1, 2024

Job Description:

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way. This role will be based out of San Jose, California.The Team and Role: Logitech for Business delivers innovative products and solutions to meet the ever-evolving needs of businesses worldwide. As a division focused on advanced technology solutions for enterprise clients of all sizes, we seek to empower organizations with tools that enhance productivity and connectivity.. We are on the lookout for a seasoned and visionary Head of Content Strategy & Brand with a strategic mindset, a passion for storytelling, and expertise in audience engagement to propel business objectives. The ideal candidate will possess a comprehensive understanding of our product offerings, business customer segments, and market priorities. This role demands the ability to synthesize diverse inputs and data into a global yet regionally relevant marketing content strategy and brand messaging framework that drives content with a purpose. Your Contribution: Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you'll need for success at Logitech. In this role you will:

• Lead the development and implementation of a global content strategy to bolster marketing objectives and fuel business growth within the business sector.
• Utilize market research and data analytics to gain insights into the target audience, identify content opportunities, and enhance content effectiveness for better engagement and lead generation.
• Collaborate with internal teams such as Product Management, Product Marketing, Corporate Brand, Communications, Design, Web/DTX, Sales, Demand Generation, Global Marketing, and Customer Success to ensure content synchronicity with strategic business initiatives.
• Provide direction and mentorship to a team of content creators and strategists, fostering an environment of high-quality content production.
• Manage the entire content lifecycle, from concept to distribution, which includes editorial planning, content creation and editing, publishing, and monitoring content performance.
• Own overall voice on the Logitech website for the Logitech for Business.
• Manage content strategists/writers and agencies to deliver top-tier content.
• Create and maintain a diverse content portfolio across multiple formats and channels, including pitch decks, whitepapers, case studies, blogs, video scripts, webinars, short and long-form content, and social media, with a focus on the business audience.
• Uphold content governance protocols to ensure brand consistency, accuracy, and adherence to compliance standards.
• Work closely with the digital marketing team to integrate SEO best practices into content creation for optimal organic reach and online presence.
• Establish content KPIs, provide regular performance analyses to stakeholders, and refine content strategies based on data-driven insights.
• Keep pace with content marketing trends and technological advancements to continuously advance our content strategy.
• Manage and be accountable for the content budget.
• Undertake additional tasks essential to the successful execution of content initiatives as directed by executive leadership.
• Collaborate closely with the Demand Generation team to create global content strategies that support the entire customer lifecycle, from awareness to retention.
• Lead briefing sessions and contribute to the development of content narratives for full-funnel marketing programs, ensuring alignment with demand generation goals.
• Work with the Web and Product Marketing Management (PMM) teams to optimize product pages for better demand generation, ensuring they are engaging, informative, and conversion-friendly. Key Qualifications: For consideration, you must bring the following minimum skills and experiences to our team:
  • Proven high-level communication experience with a solid background in content strategy and storytelling.
  • Proven leadership in guiding a content team to achieve outstanding outcomes.
  • Exceptional communication skills and the ability to articulate complex strategies to various stakeholders..
  • Advanced technological acumen, including familiarity with the latest digital trends and content distribution channels.
  • Analytical skills with the ability to conduct comprehensive research and turn insights into effective content strategies.
  • Proficiency in content creation and editing tools such as InDesign, Adobe Creative Suite, and Photoshop Preferred Qualifications:
    • Bachelor's degree in Marketing, Communications, Journalism, or a related field; Master's degree is preferred.
    • Strong interpersonal skills, with a capacity to encourage teamwork and handle projects within demanding timelines.
    • Business-minded, with a dedication to enlarging the customer base through compelling content.
    • Excellent organizational and multitasking skills, with an aptitude for prioritizing effectively.Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house. Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don't meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you! This position offers an annual base salary typically between $ 166,400 - $ 266,200 depending on location and experience. In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills. Logitech offers benefits such as Medical Coverage, Dental Coverage, Vision Coverage, Traditional and Roth 401(k) Plans, Flexible Spending Accounts, Employee Share Purchase Plan (ESPP), Basic and Additional Life Insurance, Disability Coverage, Adoption and Surrogacy Assistance, Tuition Reimbursement Plans, Commuter Benefits, Paid Time Off, Paid Holidays, Bereavement Leave, and Paid Parental Leave. Logitech also offers Wellness Programs, Health Savings Account Plans, access to Expert Medical Opinions, Identity Theft Protection, Breast Milk Delivery to Nursing Mothers on Business Travel, access to a Group Legal Plan, Donations Matching Programs, Employee Product Discounts, and access to Auto, Home, and Pet Insurance. All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability. If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process, and need an alternative method for applying, you may contact us toll-free at +1-510-713-4866 for assistance and we will get back to you as soon as possible. #LI-SJ1

Keywords: Disability Solutions, San Jose , Head of Content Strategy & Brand, Logitech for Business, Other , San Jose, California