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Content Strategy Lead

Company: Cisco
Location: San Jose
Posted on: March 17, 2023

Job Description:

Who We Are

We are Emerging Technologies and Incubations (ET&I) at Cisco. We are chartered to build the next new business for Cisco. We take Cisco into new markets, and especially towards new personas -b oth buyer and user.

Like building a startup from the ground up, we believe it's all about having an entrepreneurial approach. We take ideas from astonishing thought to a product that solves a critical need , then deliver an experience that delights users and customers.

ET&I is about innovation. We look f rom 12 months out to five years in the future, we aring multiple hats , failing and learning fast, challenging assumptions and finding new ways of solving problems. Driving form from ambiguity. It's about creativity. We are looking for entrepreneurs and p roblem solvers, whether as d esigners & m arketers , p roduct -l ed g rowth experts , b usiness d evelopment , SDRs, or c ustomer s uccess experts . We're always looking for p roduct m anagers, d ata s cientists , and ML engineers , too .

Yes, we are building the next set of startups with the support of a trusted name like Cisco. Where else will you get to do this? We are Cisco ET&I. We run bold, we run agile, and we run ambitious . Come create with us.

Learn more about us at .

What You'll Do

As part of Cisco's Emerging Technologies & Incubation Marketing team, you will help lead Cisco in its pursuit of innovative new ideas , products, and research. You will drive content strategy for ET&I, ensuring that creativity, consistency, and clarity thrives across our portfolio . You'll own the development and growth our ET&I messaging in-market as well as build a compelling strategy of channels, ideas, and formats to deliver attention-worthy thought leadership to our audiences :

  • Own all aspects of content strategy for ET&I , including topics, channels (website, blog, social, etc.) , guidelines, and standards both internally and externally , working with marketing and product teams to ensure alignment and compliance
  • Build, strengthen, and amplify ET&I's messaging platforms with all audiences including our target personas, customers, em ployees, partners and communities
  • Work cross-functionally with ET&I's various content creators and teams to set up a collaborative and collective approach to creating and publishing content
  • Establi sh new and creative ways for ET&I to share content and ideas across a myriad of media types, from WSJ-inspired editorial collections to micro- segments on TikTok
  • Apply a data-drive n approach to tracking and measuring content performance across owned (SEO), earned, and paid channels , reporting ROI on business performance goals to leadership

    Who You'll Work With

    You'll work with ou r ET&I leadership, product marketing teams, content and social marketers, PR & AR teams , brand and product-led growth teams to help develop a nd maintain a cohesive content stra tegy . You'll also work across Cisco brand, content, communications, and marketing teams where relevant to ensure ET&I has an engaging and consistent message .

    Who You Are You are an experienced content leader who has developed compelling and successful content marketing programs for an organization, from establishing editorial standards a nd programs to successfully growing multimedia content experiences in-market . You have experience in SaaS, cloud-native software, or even cloud-native security; this might be for developer audiences and/or CxO audiences alike. You build strong cross-functional relationships to establish and articulate the organization's messaging platforms and ensure all business efforts consistently reflect that messaging . You ponder the finer arts of SEO (especially in an AI-search world) , embrace data and are skilled at demonstrating measurable impact of content investment to executive leadership . You have people management experience and e njoy building engaged, connected teams, remote and distributed . You are creative, and always look for ways to bring the unexpected, delightful, never- been-seen-before angle to both large and small content experiences for customers . Our Minimum Requirements for this role:
    • Bachelor's Degree required (diverse subject matter welcome) with 8+ years' of related experience or Master's Degree or MBA with 6+ years' of related experience

      Why Cisco?

      #WeAreCisco. We are all unique, but collectively we bring our talents to work as a team, to develop innovative technology and power a more inclusive, digital future for everyone. How do we do it? Well, for starters - with people like you!

      Nearly every internet connection around the world touches Cisco. We're the Internet's optimists. Our technology makes sure the data travelling at light speed across connections does so securely, yet it's not what we ma ke but what we make happen which marks us out. We're helping those who work in the health service to connect with patients and each other; schools, colleges and universities to teach in even the most challenging of times. We're helping businesses of all sh apes and size to connect with their employees and customers in new ways, providing people with access to the digital skills they need and connecting the most remote parts of the world - whether through 5G, or otherwise.

      We tackle whatever challenges come o ur way. We have each other's backs, we recognise our accomplishments, and we grow together. We celebrate and support one another - from big and small things in life to big career moments. And giving back is in our DNA (we get 10 days off each year to do ju st that).

      We know that powering an inclusive future starts with us. Because without diversity and a dedication to equality, there is no moving forward. Our 30 Inclusive Communities, that bring people together around commonalities or passions, are leading the way. Together we're committed to learning, listening, caring for our communities, whilst supporting the most vulnerable with a collective effort to make this world a better place either with technology, or through our actions.

      So, you have col orful hair? Don't care. Tattoos? Show off your ink. Like polka dots? That's cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us! #WeAreCisco

      Message to applicants applying to work in the U.S.:

      When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.

      U.S. employees have access to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings. Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday, plus a day off for their birthday. Employees accrue up to 20 days of Paid Time Off (PTO) each year and have access to paid time away to deal with critical or emergency issues without tapping into their PTO. We offer additional paid time to volunteer and give back to the community. Employees are also able to purchase company stock through our Employee Stock Purchase Program.

      Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco pays at the standard rate of 1% of incentive target for each 1% revenue attainment against the quota up to 100%. Once performance exceeds 100% quota attainment, incentive rates may increase up to five times the standard rate with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

Keywords: Cisco, San Jose , Content Strategy Lead, Other , San Jose, California

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