Content Strategy Lead
Company: Cisco
Location: San Jose
Posted on: March 17, 2023
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Job Description:
Who We Are
We are Emerging Technologies and Incubations (ET&I) at Cisco.
We are chartered to build the next new business for Cisco. We take
Cisco into new markets, and especially towards new personas -b oth
buyer and user.
Like building a startup from the ground up, we believe it's all
about having an entrepreneurial approach. We take ideas from
astonishing thought to a product that solves a critical need , then
deliver an experience that delights users and customers.
ET&I is about innovation. We look f rom 12 months out to five
years in the future, we aring multiple hats , failing and learning
fast, challenging assumptions and finding new ways of solving
problems. Driving form from ambiguity. It's about creativity. We
are looking for entrepreneurs and p roblem solvers, whether as d
esigners & m arketers , p roduct -l ed g rowth experts , b usiness
d evelopment , SDRs, or c ustomer s uccess experts . We're always
looking for p roduct m anagers, d ata s cientists , and ML
engineers , too .
Yes, we are building the next set of startups with the support of a
trusted name like Cisco. Where else will you get to do this? We are
Cisco ET&I. We run bold, we run agile, and we run ambitious .
Come create with us.
Learn more about us at https://eti.cisco.com .
What You'll Do
As part of Cisco's Emerging Technologies & Incubation Marketing
team, you will help lead Cisco in its pursuit of innovative new
ideas , products, and research. You will drive content strategy for
ET&I, ensuring that creativity, consistency, and clarity
thrives across our portfolio . You'll own the development and
growth our ET&I messaging in-market as well as build a
compelling strategy of channels, ideas, and formats to deliver
attention-worthy thought leadership to our audiences :
Who You'll Work With
You'll work with ou r ET&I leadership, product marketing teams,
content and social marketers, PR & AR teams , brand and product-led
growth teams to help develop a nd maintain a cohesive content stra
tegy . You'll also work across Cisco brand, content,
communications, and marketing teams where relevant to ensure
ET&I has an engaging and consistent message .
Who You Are You are an experienced content leader who has developed
compelling and successful content marketing programs for an
organization, from establishing editorial standards a nd programs
to successfully growing multimedia content experiences in-market .
You have experience in SaaS, cloud-native software, or even
cloud-native security; this might be for developer audiences and/or
CxO audiences alike. You build strong cross-functional
relationships to establish and articulate the organization's
messaging platforms and ensure all business efforts consistently
reflect that messaging . You ponder the finer arts of SEO
(especially in an AI-search world) , embrace data and are skilled
at demonstrating measurable impact of content investment to
executive leadership . You have people management experience and e
njoy building engaged, connected teams, remote and distributed .
You are creative, and always look for ways to bring the unexpected,
delightful, never- been-seen-before angle to both large and small
content experiences for customers . Our Minimum Requirements for
this role:
Why Cisco?
#WeAreCisco. We are all unique, but collectively we bring our
talents to work as a team, to develop innovative technology and
power a more inclusive, digital future for everyone. How do we do
it? Well, for starters - with people like you!
Nearly every internet connection around the world touches Cisco.
We're the Internet's optimists. Our technology makes sure the data
travelling at light speed across connections does so securely, yet
it's not what we ma ke but what we make happen which marks us out.
We're helping those who work in the health service to connect with
patients and each other; schools, colleges and universities to
teach in even the most challenging of times. We're helping
businesses of all sh apes and size to connect with their employees
and customers in new ways, providing people with access to the
digital skills they need and connecting the most remote parts of
the world - whether through 5G, or otherwise.
We tackle whatever challenges come o ur way. We have each other's
backs, we recognise our accomplishments, and we grow together. We
celebrate and support one another - from big and small things in
life to big career moments. And giving back is in our DNA (we get
10 days off each year to do ju st that).
We know that powering an inclusive future starts with us. Because
without diversity and a dedication to equality, there is no moving
forward. Our 30 Inclusive Communities, that bring people together
around commonalities or passions, are leading the way. Together
we're committed to learning, listening, caring for our communities,
whilst supporting the most vulnerable with a collective effort to
make this world a better place either with technology, or through
our actions.
So, you have col orful hair? Don't care. Tattoos? Show off your
ink. Like polka dots? That's cool. Pop culture geek? Many of us
are. Passion for technology and world changing? Be you, with us!
#WeAreCisco
Message to applicants applying to work in the U.S.:
When available, the salary range posted for this position reflects
the projected hiring range for new hire, full-time salaries in U.S.
locations, not including equity or benefits. For non-sales roles
the hiring ranges reflect base salary only; employees are also
eligible to receive annual bonuses. Hiring ranges for sales
positions include base and incentive compensation target.
Individual pay is determined by the candidate's hiring location and
additional factors, including but not limited to skillset,
experience, and relevant education, certifications, or training.
Applicants may not be eligible for the full salary range based on
their U.S. hiring location. The recruiter can share more details
about compensation for the role in your location during the hiring
process.
U.S. employees have access to quality medical, dental and vision
insurance, a 401(k) plan with a Cisco matching contribution, short
and long-term disability coverage, basic life insurance and
numerous wellbeing offerings. Employees receive up to twelve paid
holidays per calendar year, which includes one floating holiday,
plus a day off for their birthday. Employees accrue up to 20 days
of Paid Time Off (PTO) each year and have access to paid time away
to deal with critical or emergency issues without tapping into
their PTO. We offer additional paid time to volunteer and give back
to the community. Employees are also able to purchase company stock
through our Employee Stock Purchase Program.
Employees on sales plans earn performance-based incentive pay on
top of their base salary, which is split between quota and
non-quota components. For quota-based incentive pay, Cisco pays at
the standard rate of 1% of incentive target for each 1% revenue
attainment against the quota up to 100%. Once performance exceeds
100% quota attainment, incentive rates may increase up to five
times the standard rate with no cap on incentive compensation. For
non-quota-based sales performance elements such as strategic sales
objectives, Cisco may pay up to 125% of target. Cisco sales plans
do not have a minimum threshold of performance for sales incentive
compensation to be paid.
Keywords: Cisco, San Jose , Content Strategy Lead, Other , San Jose, California
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