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REMOTE Demand Generation Specialist

Company: Creative Circle
Location: San Jose
Posted on: June 24, 2022

Job Description:

Position: REMOTE Demand Generation Specialist

Location: Fully Remote

Starts: Ready to hire

Duration: Full-Time

Status: Full-Time

Rate: Up to $85K / DOE

Our Marketing Agency Client is looking for a full-time team member to develop and drive clients demand generation and digital marketing programs.

The Demand Generation Specialist is responsible for using a combination of marketing and sales automation technologies to implement and optimize multi-channel marketing campaigns.

RESPONSIBILITIES:

  • Execute marketing programs to engage and influence clients target markets.
  • Use marketing automation platforms (HubSpot/Pardot/etc.) to track and optimize clients lead generation & lead nurturing programs through email campaigns, content marketing, paid media, and social media channels.
  • Conduct market research to better identify target audiences and how to attract, using a variety of tools like AHREFS, Google Analytics, AdWords, Keyword Planner, SEMRush, and Cision.
  • Establish and manage PPC and social media ad campaigns that generate high quality leads. Optimize paid campaign performance and make recommendations to increase conversions while reducing CPC.
  • Track, report, and analyze program performance, and make recommendations for further improvement.
  • Manage projects and timelines and all deliverables for assigned clients.

    REQUIRED SKILLS & EXPERIENCE:
    • Bachelors degree in Communications, Marketing, or another related field
    • 3-6 years of marketing experience, preferably for B2B companies, with heavy emphasis on digital marketing programs
    • HubSpot and/or Pardot Certifications
    • Demonstrated success running and reporting on digital marketing programs
    • Analytical thinking skills - uses data to drive strategy and to focus activities.
    • Good communication skills (verbal and written)
    • Proficient in MS Word, Excel, and PowerPoint

      PREFERRED EXPERIENCE:
      • Utilized social media platforms for lead generation
      • Experience working with SEO and PPC tools (i.e., SEMRUSH, AHREFS, Wordstream, LinkedIn, Facebook)
      • Experience with website analytics tools, and an understanding of how to track goals, report website metrics, and their impact on marketing strategy
      • Understand lead generation metrics including CTR, impressions, conversions, etc. related to digital marketing campaigns

        This is a full-time role with GREAT benefits. Remote or hybrid option.

        #IND123

        Submit resume (and samples if applicable) to: Raquel.Scruggs@jobalert.creativecircle.com

Keywords: Creative Circle, San Jose , REMOTE Demand Generation Specialist, Other , San Jose, California

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