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Chief Marketing Officer

Company: Xactly
Location: San Jose
Posted on: June 9, 2021

Job Description:

Job Title: Chief Marketing Officer

Location: U.S. Field

Function: Marketing

Position Type: Regular Full Time

Position Level: Executive

Reports to: Chief Revenue Officer

Xactly Corporation was founded to solve an important challenge: how to help people everywhere connect and unleash their human potential. Xactly delivers a first-of-its-kind, end-to-end Intelligent Revenue platform that enables businesses to accelerate the digital transformation of their revenue operations (RevOps). Xactly pairs rich empirical data and purpose-built AI capabilities in one platform to advance the quality and scope of data-driven decision making through the revenue lifecycle. Xactly empowers growing enterprises to effectively manage their revenue generation. Xactly's Intelligent Revenue platform carries organizations through the full Revenue lifecycle by focusing on planning, territory and quota, incentives, and pipeline management and forecasting from initial strategy development through execution and prioritization of all aspects of revenue optimization. Harnessing the power of AI, Xactly's scalable, cloud-based platform combines great software with the industry's most comprehensive 16-year data set to give customers the trusted insights they need to improve sales performance and grow revenue.


Reporting to the Chief Revenue Officer, the ideal candidate will have a demonstrated track record of growing successful brands by building awareness as well as shaping and shifting perceptions around those brands and their categories.

The Chief Marketing Officer will have successfully grown & leveraged Brand, Communications (Analyst, Influencer and Public Relations), Events, Digital Marketing, Demand Generation, Solutions, and Partner Marketing teams to maximize the executive management team's continued pursuit of capturing market share and driving revenue growth.

S/he will have a vision of the market's direction and use it to drive collaboration with, and influence of, sales and product teams. S/he will be great at creating and telling stories for the audiences that matter and be able to track the ROI on marketing initiatives, defining results in terms of business growth versus hype.

With an emphasis on establishing the framework for creating and executing integrated messaging & positioning marketing campaigns and scaling a business, the Chief Marketing Officer's main objectives will be to:

Architect our overarching GTM story narrative, successfully positioning and messaging the Xactly Intelligent Revenue Platform

Drive the development of a thought leadership content strategy that positions Xactly as an innovator and market leader in the intelligent revenue platform space

Deliver an Analyst/Influencer and Public relations strategy to improve Xactly share of voice and increase in earned media coverage

Develop the creative concepts & strategy for our content in line with the Xactly customer buying journey

Define and execute on a 'Demand to Revenue' framework to identify, nurture and consistently capture demand in global/local markets

Formulate, optimize, and drive the company's go-to-market activities and demand generation programs

Ensure regular performance/result tracking and management

Drive scale and consistency across the content production process

Develop a brand identity framework to ensure consistency of communication across all mediums

Lead the production process of key customer facing sales assets and demos, working closely with Sales and Product Marketing

Work with product marketing, customer success and communications teams to produce customer-facing reference materials

Provide a unified digital platform & experience across Websites, Social Media and content hubs

Manage the overall marketing business operations, incl. budget management.

Provide regular ROI tracking and measurement: Global, Regional and Local


Xactly's Marketing team is a collaborative, friendly and rapidly growing team with diverse backgrounds--we're seasoned Marketing professionals from Fortune 500s, former heads of Marketing at startups, and even a few who are earlier in our career with exceptional motivation to drive performance.


10+ years of proven experience in strategic messaging & positioning of both brands and categories, and corporate communications, strongly preferred

Experience of delivering board-level presentations and gaining consensus across multiple executive stakeholders to drive exciting change initiatives

Strong understanding of event strategy and execution, and proven experience in running successful global, regional and digital events.

Track record as a highly successful, hands-on Marketer in SaaS environments and a champion of best practices

Experience building and driving the demand generation plan and operations across channels including campaigns, execution, reporting, and analysis and

Advanced knowledge of digital marketing landscape and emerging technologies and trends, especially in the social and mobile space

Strong understanding and practical experience of executing global digital/web strategy

Experience delivering compelling, specific messaging for each stage of the buyer journey, creating an engaging customer experience with bottom-line results

Demonstrated ability to establish a brand and scale a business

Proven reputation as a highly credible and collaborative partner with Sales and Product teams through innovative marketing programs and pipeline-building activities that complement revenue goals

Strong ability to build relationships with customers and internal leadership at all levels, along with effective interpersonal, presentation and communication skills.

Experience with latest lead generation methods for direct sale businesses

Demonstrated leadership qualities that strongly align with Xactly's culture of collaboration, innovation, open discussion of ideas & opinions, no-ego and a focus on delivering real value

Inspirational leader of people who will drive and build upon Xactly's "C.A.R.E." values: Customer Focus, Accountability, Respect, Excellence

Bachelor's degree or equivalent experience preferred


Get your bearings and begin to build a strong foundation, upon which to grow

Build relationships with internal business partners including Chief Executive Officer, Chief of Staff, Chief Revenue Officer, Chief Financial Officer, Chief Technology Officer, Chief Product Officer, Chief HR Officer, Chief Customer Officer and their respective teams.

Gain a strong understanding of the traditional Sales Performance Management and Revenue Intelligence/Operations space and the business challenges Xactly solves


Have a strong understanding of the business, and begin teaching us a thing or two we don't know

Understand and advise on demand generation strategy to drive continual growth

Assess the impact of marketing at a Global/Regional level and begin building a plan to support the brand marketing, PR, and campaign strategy for each

Execute a 'brand-refresh' and messaging project to fully align with the corporate vision for Xactly


Begin to implement the vision for change/impact that you have been developing over the past 6-months


Be seen as a well-versed, trusted business-advisor and expert, making a significant positive impact company-wide

Identify further personal education opportunities to increase your business and instructional acumen

Is this role not an exact fit for you? Keep an eye on our Careers Page for other positions!

Final pay determinations, salary ranges and pay increases are established by the employer. The ranges are an estimate based on potential employee qualifications, operational needs, and other considerations permitted by law. They are based upon a combination of local industry benchmarks, budget, experience, and internal comparisons. Salary ranges allow for growth opportunities as the employee develops new skills, and/or hones current skills.


Flexible Time Off (FTO)

Comprehensive Insurance Coverage (including pet insurance!)

Tuition Reimbursement

XactlyFit Gym/Fitness Program Reimbursement

Kitchen Stocked Daily with Tasty Snacks, Fruit, and Drinks

Access to Corporate Discounts

Up to (3) Days Paid Leave to Participate in Community & Volunteer Opportunities

End of Month Surprises, Contests, BBQs, Parties & Reward Vacations

401(k) Retirement Savings Plan & Employer Match

Periodic Massages

Generous Employee Referral Program

Relocation Assistance through Preferred Partner

Full access to Grokker, our health engagement and employee wellbeing platform


Xactly is a leading provider of enterprise-class, cloud-based, incentive compensation solutions for employee and sales performance management. We achieve this by following our vision: Unleashing human potential to maximize company performance. We address a critical business need: to incentivize employees and align their behaviors with company goals. Our solutions allow organizations to make better strategic decisions, optimize behaviors, increase sales and employee performance, improve margins, increase operational efficiencies, mitigate risk, design better incentive compensation plans, and reduce error rates in incentive compensation calculations. Our core values of Customer Focus | Accountability | Respect | Excellence are key to our success, and each day we're committed to upholding them by delivering the best we can to our customers.

We were the first 100% cloud-based, multi-tenant provider focusing solely on the incentive compensation and employee and sales performance management market, and we achieved our leadership position through domain expertise and innovative technology. We deliver our solutions through a Software-as-a-Service (SaaS) business model.

Xactly is proud to be an Equal Opportunity Employer. Xactly provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law. This means we believe in celebrating diversity and creating an inclusive workplace environment, where everyone feels valued, heard, and has a sense of belonging. By doing this, everyone in the Xactly family has the power to make a difference and unleash their full potential.

We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.

Keywords: Xactly, San Jose , Chief Marketing Officer, Other , San Jose, California

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