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Coordinator, Media Strategy

Company: ViacomCBS
Location: San Jose
Posted on: June 9, 2021

Job Description:

ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents. Paramount+, the streaming service from ViacomCBS, has an exciting opportunity for a Coordinator to join the Media Strategy team! We are looking for an experienced candidate to lead our Acquisitions and Media Management team. This person will help lead and scale this group to meet our growing needs in these areas as well as identify efficiencies in our process and tools. In this role, the Coordinator will assist with a variety of marketing projects and administrative tasks including: building presentation, managing documents, capturing screenshots, and scheduling meetings with key partners. The ideal candidate will bring collaboration, communication, creativity, and efficiency to all operational elements of the marketing process!Responsibilities:Working in cross-functional teams to strategize and execute awareness campaigns across online and offline marketing channels, including Paid Social, Paid Search, Paid Display, TV, Audio, Outdoor, and more.Partnering with internal and external media teams to plan and optimize spend across digital media channels and other initiatives, ensuring that marketing goals are metAnalyzing the results of media tests to inform recommendations for future optimizations across paid channels (variables include offers, copy, targeting and segmentation, and creative messaging, etc.)Reviewing reporting of campaigns to continuously make optimizations and improve strategies for future initiativesAdvocating for data lead decision making that uses information from multiple data sources such first-party tech stacks and third-party partner resourcesExploring new channels and partners on an ongoing basis for potential marketing opportunities Key Projects: Working closely with, and supporting, the team, including maintaining key documents with current informationAssist in preparing all necessary research for building strategies/campaigns for upcoming and current seriesCreate and design campaign summary and recap presentations to be shared with partnersBuild knowledge of the media landscape by reviewing monthly reporting and analyzing dataProject manage campaigns from development to execution to ensure timely and precise campaign launchesMaintain trackers to inform internal shareholders of campaign flighting across partners and ad productsOrganize and update meeting notes, handle follow-ups, coordinate asset requests and deliveriesBasic Qualifications:Bachelor's Degree1-2 years experience in social, digital media, or related marketing, business, or analytics field AdditionalQualifications:Working knowledge of G SuiteStrong communication skills and the ability to foster relationshipsAbility multi-task and adapt to a challenging fast-paced environmentExcellent oral and written communication skills, with a strong attention to detailStrong interest in entertainment content, sports, and live eventsInterest in the media industryPrior internship experience at an ad agency, digital subscription service, and/or e-commerce ViacomCBS is an equal opportunity employer (EOE) including disability/vet. At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@. Only messages left for this purpose will be returned.SDL2017

Keywords: ViacomCBS, San Jose , Coordinator, Media Strategy, Other , San Jose, California

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