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Associate Director, Programmatic

Company: Optimum Media Direction
Location: San Jose
Posted on: June 9, 2021

Job Description:

Description: THE AGENCYOMG23 is the new Omnicom Media Group agency dedicated to Walt Disney Studios and Disney's multiple television networks. At OMG23, we have the privilege of partnering with Disney on the planning, buying and implementation of its integrated ad campaigns for some of the entertainment industry's most iconic brands. Our Walt Disney Studios team works on titles that include a wide variety of blockbuster films distributed under the Walt Disney Studios, Marvel Studios, Lucasfilm, Pixar Animation Studios, Walt Disney Animation Studios, 20th Century, and Searchlight banners. We are also proud to be Disney's Agency of Record for their premier television networks including ABC, ABC News, Disney Channels, Freeform, National Geographic and FX. We live movies and TV. If you do too, see below for an opportunity to join our team.THE JOBThe Associate Director, Programmatic (AD) is responsible for managing the strategy and execution of Disney's paid programmatic media plans. The ADis responsible for working with the Programmatic team across their specialty platforms to develop a campaign strategy which supports the client goals and integrates into the broader paid media plans. They play a key role in the translation of marketing and media objectives into overall programmatic strategies. The AD is also responsible for identifying and educating on emerging market trends and technologies as they relate to search and social.Responsibilitiesinclude:Must have strong knowledge of the paid programmatic landscape and best practices (DSPs, SSPs, exchanges, data providers, inventory providers)Identify client goals/objectives and lead the development of strategies and tactics for current campaigns Ensure integration and coordination between various internal teams by updating and informing them on the status of all account projects. Stay current with programmatic "first-to-market' opportunities and emerging technologies Provide POVfor staff and clients on new technologies and vendor partnersBuild strong relationships with senior-level client counterparts and manage day-to-day relationships including strategic oversight and overall problem solving/troubleshooting Manage team of Supervisors, Specialists and Coordinators in the development, implementation and maintenance of multiple and simultaneous media plans including strategy development, project management, report delivery, and client communication.Manage budgets for all campaigns across Disney fiscal year Ability to write clearly and concisely and present orally in an articulate and confident mannerCheck for accuracy, timeliness and quality of all team outputsResponsible for facilitating each team member's development YOUWe encourage you to apply if the below describes your experience and talents:Bachelor's degree with demonstrated experience in programmatic strategies and executionMinimum of 4-6 years of experience in paid social and paid search executionDeep knowledge of ad products and buying mechanisms of all programmatic platforms and industry resources (DSPs, SSPs, exchanges, data providers, and inventory providers)Experience optimizing video and display marketing campaigns across DSPs and ad-serving platformsExperience in search and social a plusStrong team management and interpersonal communicationAbility to collaborate and managing teams with strong leadership skills and team player mentalityStrong presentation skills Excellent skills in MS Office: Excel, Word and PowerPointKnowledge of ad serving, tagging, and media billing tools a plusExperience working with entertainment, studio, or tune-in background experience or related industry a plusSDL2017

Keywords: Optimum Media Direction, San Jose , Associate Director, Programmatic, Other , San Jose, California

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