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Marketing Producer

Company: ExecuNet
Location: San Jose
Posted on: June 8, 2021

Job Description:

Company: Personal Services, San Jose, CA Remarks: Description The ideal candidate is equally adept at hands-on execution of acquisition, communication, and promotional activities, as well as managing a team. This is a highly collaborative and cross-functional role that will engage with members of the executive team. You will play a critical part in defining the marketing vision, being a steward to our evolving brand goals and driving growth for the company. The right candidate will have the capacity to develop a nuanced understanding of our customer's needs and craft highly targeted marketing strategies. Our company is analytics driven"so a penchant for data-driven decision making is a must. Responsibilities Create and own go-to-market (GTM) strategy for new products & features including setting objectives, goals, audience definition, marketing and communication strategy, and measurement for mobile and web products Drive the evolution of our brand positioning, ensuring that brands come to life in a clear and consistent way that resonates with and motivates our target consumer Own the full-funnel marketing strategy for Company's products from go-to-market, through acquisition, engagement and retention Translate quarterly and annual goals into effective integrated strategy across key product lines and customer segments Day-to-day management of the Company marketing team and any necessary contractors Develop and manage marketing budgets; measure and optimize programs; ensure marketing operations are efficient and deliver high quality results Lead and mentor a growing team of marketers across a broad set of functions including research, copywriting, operations, lifecycle management, design, and more Acquiring new customers through performance advertising, digital and offline marketing, cross-promotion, social, and additional test channels Increase usage, engagement, and retention through marketing activities Promoting Company as an innovator to the press and public Outbound customer-facing communications (web, blog, Facebook, Twitter, etc.) Requirements 8+years of experience and at least 3 years managing a high-performing team Strong people, project and program management skills Experience with content marketing programs (on-page SEO, Content Marketing, Social Media, Email, In-App Lifecycle, Virality) Experience managing analytical marketing programs and tools (e.g., user acquisition, funnel optimizations, ASO/SEO) A passion for building and managing a growing consumer brand Ability to create effective messaging strategies and tell compelling stories about our products and business to any audience -customers, internal team, or industry at large Keen eye for design. Able to deliver high-impact brands, media, websites, and experiences Ability to thrive working in a fast-paced, hands-on startup environment Proven leadership managing high-performing teams BA/BS degree in business, marketing, or related field (MBA preferred) Mobile experience a must Experience marketing to small businesses a plus More Jobs Like This Job No. 657117Head of Amazon & Marketplace Marketing Remote, USJob No. 657112Head of Content Remote, USJob No. 657110Head of Americas Product & Payer Marketing Remote, USJob Tools:Apply to This Job Print this job Share thisEmail this job to meSend this job to a colleagueYour Colleague's InformationEmail:First Name:Last Name:Your informationEmail:First Name:Last Name:Comments you would like to include (optional):Required fields Need Help? Your Member ServicesRepresentative is here for you at 1-203-750-1030

Keywords: ExecuNet, San Jose , Marketing Producer, Other , San Jose, California

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