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Copywriter

Company: Holiday Inn
Location: San Jose
Posted on: June 8, 2021

Job Description:

Holiday Inn Club Vacations looks for individuals who excel in their roles and are committed to delivering exceptional experiences to guests, owners and fellow team members. We look for those who are passionate in life and bring those qualities to work every day. Do you instill confidence, trust and respect, encourage success and build relationships? We're looking for people like that to join our friendly, engaged, professional team.POSITION DESCRIPTION:The Copywriter for Performance Marketing Creative is responsible for how we tell the Holiday Inn Club Vacations story through compelling and effective copy across web, email, display and social tactics. This is an exciting opportunity to join a fun, collaborative and innovative department as part of the Corporate Branding & Communications team.This position will be responsible for creating a variety of compelling and effective copy primarily to support dynamic emails, landing pages, social ads, display ads, web content, offer programs, and print projects. S/he will work on a wide variety of styles, from conversational, nurturing, information-rich emails to more direct, CTA-driven offer pieces and brand awareness tactics. No matter the style, the ideal candidate will ensure that any/all copy meets the unique requirements of each project's strategic input, technical specs, effectively adheres to Holiday Inn Club Vacations brand voice and standards and satisfies slated business objectives - all with creative excellence.S/he should have a high level of attention to detail, ownership, responsive communication, and the ability to be nimble and organized in a fast-faced, high volume environment.This position is also responsible for assisting with proofreading projects for spelling, grammar, accuracy and brand tone. The employee must manage multiple projects simultaneously and partner effectively with the Sr. Manager, Performance Marketing Creative, as well as designers and various teams, including Strategy, Web, and Production to deliver timely, high-quality products.ESSENTIAL DUTIES AND TASKS:* Writing copy for various marketing content, including emails, landing pages and ads (including changes and rewrites).* Proofreading and prepping production-ready copy files (including employee's own copy and occasionally that of others).* Partnering with clients, partners, peers and direct leader to deeply understand project needs, inputs, feedback and optimizations to apply to design work.QUALIFICATIONS:* Bachelor's degree* Minimum of 5 years professional writing experience in marketing, advertising, online publishing, PR or related field* Must know and understand AP style for both writing and proofreading tasks* Experience managing multiple projects successfully* Experience working well in a cross-functional team environment* Experience in corporate environment and/or timeshare/hospitality background a plus* Ability to write persuasive, compelling copy for various audiences and platforms, including email, web, print and digital with minimal supervision* Understanding of how to effectively pair copy with photography and design* Ability to do research and ask appropriate questions to gather and organize pertinent information* Exceptional editing and proofreading skills, including spelling, grammar and punctuation* Project management experience and proficiency in prioritizing and organizing assignments* Experience with or willingness to learn company's project management software* Ability to meet strict deadlines and work with internal team members while maintaining a self-directed approach* Excellent verbal and written communication skills* Strong interpersonal skills, work ethic and professional demeanor* Demonstrated commitment to customer service

Keywords: Holiday Inn, San Jose , Copywriter, Other , San Jose, California

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