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Sr Product Marketing Manager

Company: F5 Networks
Location: San Jose
Posted on: May 3, 2021

Job Description:

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!

Position Summary

In the Sr Product Marketing Manager role, you will have an opportunity to launch and support new products, services, and technologies to customers, the F5 sales force, analysts and channel partners! This individual will build product messaging and positioning, enable sales and channel teams, and engage directly with customers and partners!

We expect Product Marketing Managers to be business owners, have strong communication and project coordination skills, and to align with cross-functional teams. These teams include Product Management, Corporate Marketing, Sales and Business Development (BD), and Corporate Marketing.

Primary Responsibilities

  • Enable Sales/Partner teams by crafting and presenting the value proposition of the products and developing the sales tools that support the sales motion of your products
  • Support launches by developing the strategy launch plans for new products and releases, and supply cross-functional implementation of the plans
  • Produce product collateral such as sales, customer, and analyst presentations, product overview and datasheets, FAQs, briefs, and webcasts
  • Build and use market intelligence for new and emerging F5 buyers, how they buy and their buying criteria, and by understanding the competition and how to positon efficiently
  • Contribute to demand generation efforts by delivering product content and participating in activities for the marketing programs that drive demand for F5 products
  • Lead engagements with industry press and trade analysts
  • Lead and mentor teammates on the product marketing team
  • Present marketing strategy and plans to senior and executive level management

Knowledge, Skills and Abilities

  • Significant experience in technology product marketing
  • Experience working in a global role and understanding marketing differences across different regions
  • Knowledge of enterprise marketing and sales processes
  • Ability to effectively lead project initiatives
  • Outstanding written and oral communication skills including public presentations
  • Understanding of networking technologies is a plus.
  • Duties may require being on call periodically or working outside normal working hours (evenings and weekends), and ability to travel via automobile or airplane up to 20%.


  • BA/BS degree required. MBA Preferred
  • Proven track record in product marketing
  • 6+ years analyzing products, customers and market dynamics
  • 4+ years in technical marketing
  • Experience in cyber security preferred

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

Please note that F5 only contacts candidates through F5 email address (ending with or auto email notification from Yello/Workday (ending with or

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. Reasonable accommodation is available for qualified individuals with disabilities, upon request.

Keywords: F5 Networks, San Jose , Sr Product Marketing Manager, Other , San Jose, California

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