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Associate Director, Consumer Marketing Web and CRM

Company: Align Technology
Location: San Jose
Posted on: May 3, 2021

Job Description:

Join a team that is changing millions of lives.

Transforming smiles, changing lives

AtAlign Technology, we believe a great smile can transform a person's life, so we create technology that gives people the confidence to take on whatever's next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what's possible.

Ready to join us?

About this opportunity

As the Associate Global Consumer Web and CRM Director you will help craft our brand's digital experience globally. In this role, you will have the unique opportunity to create the vision for the global web and e-commerce experiences and define the global CRM strategy. The ideal candidate is steeped in product management and CRM skills and has a deep understanding of how consumers engage with brands along the consumer journey across digital platforms. This role is for a candidate with stellar design instincts and product taste, is biased towards action, and is a well-respected collaborator. This role offers an exciting opportunity to drive digital projects on a growing team within a global company.

In this role, you will

  • Develop a vision for the digital consumer experience to effectively nurture prospects from awareness to lead conversion and align others around the vision
  • Drive the brand experience of the website, including defining the site architecture/navigation, partnering with designers on enhancing the UX/UI and creating the content strategy to optimize SEO and elevate the brand's PODs
  • Create the global CRM strategy and toolkit, including defining journeys for consumers and patients and partnering with the development and creative teams to create, execute and deploy emails / templates
  • Lead the global roadmap for the website and e-commerce site, collaborating closely with app/portal web site teams to deliver a unified consumer experience across platforms and regions
  • Partner with global and regional media partners on understanding targeting strategies and ad creative and CTAs
  • Collaborate with global and regional concierge / consumer advocacy teams on optimizing site content, surveys/assessments and CTAs
  • Create a global data dashboard with the analytics team to monitor and analyze KPIs across markets
  • Gather inbound requests and work with regional marketing leaders and engineering to manage, groom and prioritize product features.
  • Be the evangelist for global digital features and priorities, importing and exporting the most successful ideas across regions and influencing a consistent consumer experience
  • Continuously gather and prioritize feedback from users as well as requirements from marketing, regions, product portfolio and other stakeholders, then curate these inputs into cohesive and actionable ideas
  • Conduct ongoing competitive research and analytics to identify and further validate opportunities.
  • Provide a disciplined approach to tracking on-going user behavior and make recommendations for optimizing our platform and promotions.
  • Simplify ambiguous situations or complex ideas into easy to understand messages and to drive clarity
  • Manage multiple projects in a fast-paced environment

In this role, you'll need

  • Minimum 10 years of consumer digital experience, digital product management, digital product marketing experience, CRM and/or other relevant experience.
  • Experience with leading UI/UX design and practices for mobile apps is required.
  • Experience working closely with development teams driving the product management process.
  • Experience with common analytic tools.
  • Strong understanding of Salesforce Marketing Cloud/CRM tools
  • Ability to craft a vision, diagram it and gain alignment with colleagues around the globe.
  • Work collaboratively with internal partners and continuously clear roadblocks to move your projects forward.
  • Comfort pulling data to analyze and present results to senior leaders.
  • Knowledge of marketing fundamentals.
  • Be a quick learner. Be resourceful when turning ideas into action.
  • Ability to get things done through initiative, influence and vision.
  • Global product experience a plus.

Sound like a good fit?

Great! Click the "Apply" link to let us know you are interested. Not the right fit? Don't worry,Alignis quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.

About Align

Align Technology is a publicly traded medical device company that istransforming smiles and changing lives. Our global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expect. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics and material science to develop the Invisalign system, the most advanced clear aligner system in the world; iTero Intraoral Scanners andOrthoCADdigital services. Did you know? Align is the world's largest manufacturer of custom 3D-printed materials.

By joining Align, you will be part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work - these are just some of thethingsemployees say make Align Technology a great place to work.

We respect your privacy. Please reviewour Applicant Privacy Policies for additional information.

Global Diversity Statement:

At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we will continue building a workforce of diverse cultural backgrounds and life experiences and fostering a culture of open-mindedness and compassion for all our employees. We live our company values by promoting healthy people and healthy communities. All with the intent of changing millions of lives, one unique smile at a time.

US EEO Statement:

Align Technology is an equal opportunity employer. We recruit, employ, train, compensate and promote regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran or disability status.

Keywords: Align Technology, San Jose , Associate Director, Consumer Marketing Web and CRM, Other , San Jose, California

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