VP Product Marketing
Company: CDK Global
Location: San Jose
Posted on: January 13, 2021
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Job Description:
Accelerate Your CareerDrive global technologyWith more than $2
billion in revenues, CDK Global is a leading global provider of
integrated information technology and digital marketing solutions
to the automotive retail and adjacent industries. Focused on
enabling end-to-end automotive commerce, CDK provides solutions to
dealers in more than 100 countries around the world, serving
approximately 28,000 retail locations and most automotive
manufacturers. CDK Global solutions automate and integrate critical
processes from pre-sale targeted advertising to the sale,
financing, insurance, parts supply, repair and maintenance of
vehicles, with an increasing focus on utilizing data analytics and
predictive intelligence. We're large enough to make a difference
but small enough for your voice to be heard. This means that we are
an organization where every person matters. You can make an impact
on the success of our business and that of our customers regardless
of what career you decide to pursue.From data scientists to sales
and client service experts, we're hiring to support your growth and
ours - Green light your career. Position Summary CDK is changing
the way we think about Product Marketing. As the Vice President of
Product Marketing, you will play a very central and foundational
role at the intersection of the company's Product, Engineering, and
Sales teams. You will be responsible for driving product marketing
strategy, brand and product messaging, positioning and sales
content development for CDK's enterprise business. You'll work
closely with Sales, Product and Engineering leaders and other key
stakeholders to develop long range marketing strategies and current
quarter / current year initiatives, product launches, and programs
to enable the business to deliver against aggressive revenue growth
targets and performance objectives. The VP, Product Marketing will
lead an aggressive, growth-oriented marketing organization that
drives compelling competitive differentiation, and that raises
awareness of CDK's leadership across the entire automotive
business. In addition to elevating the Product Marketing strategy,
you'll own all aspects of our Marketing organization including
martech, branding, content strategy, creative, and events. Position
Responsibilities & Essential functions* Define and execute
marketing strategies to support CDK's overall strategies and
business objectives, with a primary focus on product and solutions
marketing.* Work cross functionally with leadership to establish a
roadmap for driving revenue growth through strategic business
planning. Develop strong partnerships with Product, Engineering,
Sales, and P&L Leadership.* Lead a high-performing,
collaborative team of marketers across product marketing, brand,
communications, content, and market research. Drive vision and
oversee efforts across these functions.* Create and implement
innovative GTM campaigns in partnership with Product and Sales.*
Serve as thought leader and evangelist of our products (blogging,
social media, speaking)* Lead the overall planning, development and
alignment of CDK's external presence and brand across our
products.* Manage and develop external agency partnerships and
vendor relationships.* Prioritize and manage marketing budgets.
Qualifications & Job Requirements* Bachelor's degree in relevant
discipline (i.e, marketing, communications, business) required;
advanced degree in marketing or business (MBA) preferred. * 8 plus
years' experience in a senior marketing leadership role* Proven
track record of delivering enterprise wide product marketing
strategy* 10 plus years' experience in hands on marketing B2B and
SaaS.* Demonstrated track record of driving growth and achieving
business results.* Demonstrated experience in developing efficient
strategies and business plans in product marketing.* Thorough
knowledge of marketing principles, brand, product and service
management.* Superb analytical and creative skills.* Outstanding
written and oral communication and interpersonal skills.* Strong
business acumen.PREFERRED ATTRIBUTES & Qualifications* Experience
in the technology sector, particularly automotive software,
strongly preferred.CDK Global knows you have passions outside of
work. You have family, friends, sporting events, and lots of things
going on. That's why we offer a comprehensive benefits package to
not only take care of you but your family as well. All of our
benefits are effective the first day of employment including 401K
matching, paid time off to re-energize, donate your time to
volunteer in your community, and tuition reimbursement to name a
few.At CDK, we pride ourselves on having a diverse workforce. We
value and celebrate the uniqueness of individuals and the different
perspectives they provide. We offer equal opportunity employment
regardless of race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics,
disability status, age, marital status, or protected veteran
status. Job Requirements:
Keywords: CDK Global, San Jose , VP Product Marketing, Other , San Jose, California
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