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Director - Product Marketing: Cloud PBX

Company: 8x8
Location: San Jose
Posted on: September 14, 2019

Job Description:

8x8, Inc. (NYSE:EGHT) communication solutions help businesses transform their customer and employee experience. With one system of engagement for cloud voice, video, collaboration and contact center and one system of intelligence on one cloud communications platform, businesses can now communicate faster and smarter to exceed the speed of customer expectations. For additional information, visit, or follow 8x8 on LinkedIn, Twitter, and Facebook.The Director - Product Marketing, Cloud PBX will be responsible for building go-to-market plans that will drive the adoption of 8x8's Unified Communications as-a-Service suite of products across both Small and Medium Businesses and Enterprises. This individual will spearhead the product messaging, category positioning, packaging and pricing initiatives that will enable 8x8 to accelerate our growth trajectory and exceed our business targets. Additionally, this person will be responsible for coordinating product launches and releases including the creation of customer-facing assets that will support the product narrative. This person will also serve as the in-house subject matter expert for cloud PBX and must have a strong technical understanding of cloud PBX and/or VoiP products, and the respective buyer personas that are involved in the purchase decision.This role is highly visible, and cross-functional, and will require frequent interaction with 8x8's Product Management, Sales, Marketing and Executive team. This individual will also need to manage deliverables timely, with strong communication and cross-functional partnering skills. Responsibilities

  • Develop the relevant messaging and positioning strategies that will differentiate the 8x8's Cloud Voice product among other competitive offerings
  • Manage product launches and releases in this category
  • Own product packaging and pricing by defining the optimal mix of features by package and upsell strategy that will maximize customer adoption and profitable revenue growth
  • Support corporate campaigns and sales enablement initiatives with category expertise and content
  • Create relevant content that aligns with 8x8's target buyer personas and their respective buyers' journey and clearly differentiates 8x8's offerings
  • Create core product assets such as datasheets, solution briefs, whitepapers, web pages, videos, sales tools and other product/category collateral
  • Build and present the appropriate sales and channel training content ensuring that the sales organization and channel partners can clearly communicate the value of 8x8's offering
  • Support awareness activities including webinars, trade shows, PR engagements
  • Be the voice of customer inside 8x8 and drive the creation of customer case studies that articulates the value 8x8 offerings generate to our customersRequirements
    • Bachelor's degree and 3+ years of product marketing experience in a high-growth Enterprise SaaS organization, MBA a plus
    • Proven experience with VoIP, cloud PBX, and/or Enterprise SaaS markets
    • Proven success developing and managing product go-to-market plans, product and release launches
    • Data-driven background and strong analytical skills
    • Detail and results oriented; skilled at both planning and hands-on execution
    • Excellent written, verbal, and presentation skills#LI-EK1#LI-EK18x8 is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.For 8x8 jobs located in the US: 8x8 participates in the E-Verify program.View the Participant Poster in English - Espa--ol.View the Right to Work Poster in English - Espa--ol.We also provide reasonable accommodation to individuals with disabilities in accordance with applicable laws. Learn more or email us at (Include "Reasonable Accommodation" in the subject line)For European Job Applicants our Job Applicant Privacy Notice can be found here.

Keywords: 8x8, San Jose , Director - Product Marketing: Cloud PBX, Executive , San Jose, California

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