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VP of Digital Strategy & Engagement

Company: Consumer Retail Banking, San Jose, CA
Location: San Jose
Posted on: February 15, 2019

Job Description:

Position Summary:

The VP Digital Strategy and Engagement is responsible for defining and executing Company's digital initiatives critical for growth and member-specific experience needs. The position will support a culture and process of innovation and partnership with leadership teams and management that delivers a top of class member digital experience and engagement, and adoption for the company.

This role, in collaboration with departmental leads, will identify and drive the digital efforts across the organization with specific emphasis on member needs, new marketplace initiatives and emerging technologies in the delivery of a digital experience for a financial institution. This position also manages day-to-day relationships with technology and operational teams to drive innovation and consistent delivery across our digital and omni-channel platforms.

Essential Duties and Responsibilities: Prepares and executes the defined strategic digital strategy and initiatives. Maintains ongoing measurements of market needs, member adoption, and market share for CU membership. Expertly understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations, generate innovative solutions to approach function-specific work challenges, and function as a thought leader in his or her area of expertise. Proactively define and execute digital strategies and initiatives that will result in increased member experience, less friction, visibility and profitable growth. Continues work toward delivery of marketing and member-value messages across multiple channels; a key responsibility here will be to ensure that the CU is taking advantage of forthcoming delivery points to the consumer. Partners with senior management to develop a visionary digital strategy. Lead the positioning of digital product and service delivery in order to drive deep member engagement. Build effective relationships across the organization to drive digital strategies that promote the goal of achieving strategic initiatives. Manages relations with external vendors, to include best of class Fintech and others. Support effects across Digital deliverables, UX and processes to understand emerging and global opportunities and technologies and help create strategies to implement within MCU. Report progress against key business KPIs for Digital team and lead focused improvement planning against same. Drive a process for prioritization and road-mapping which enables fact-based decision-making, resource allocation and operating efficiency. Continue to drive associate engagement by identifying and removing critical organizational blockers and creating new development and growth opportunities. Advocate for disruptive product solutions that can become key market differentiators for Company. Minimum Requirements: Bachelor's degree in Information Technology or Business with an emphasis on emerging digital trends. Seven to ten years of strategic digital marketing experience, preferably in retail or financial services environment. Understanding of AI and Machine Learning initiatives as well as the implementation and usage of big data. Proven successful execution of digital initiatives in alignment with strategic business objectives.

Keywords: Consumer Retail Banking, San Jose, CA, San Jose , VP of Digital Strategy & Engagement, Executive , San Jose, California

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