Search & Social Marketing Manager - Outshift

Company: Cisco
Location: San Jose
Posted on: April 22, 2024

Job Description:

Who We Are

Outshift by Cisco is the emerging tech incubation group that explores, identifies, and creates new businesses for Cisco. We are passionate about being at the cutting edge of technology, taking Cisco into new markets and building exciting products that solve tomorrow's biggest challenges.

Like a startup, we take an entrepreneurial approach to success. We incubate ideas into products that solve critical needs, then deliver an experience that delights users and customers from MVP to full-blown commercial offering.

Outshift is about innovation. We look from 12 months out to five years into the future, flexibly working to solve problems instead of fitting into a defined job description. We celebrate learning, and expect our teams to fail fast, challenging assumptions and finding new ways of solving problems. Outshifters enjoy gaining experience across a breadth of technological and business challenges and can expect to shift across products/problems and build new skills regularly.

We're building the next wave of startup-like innovation with the support of a trusted name like Cisco. Where else will you get to do this? Come create with us.

Learn more about us at outshift.com

Who You'll Work With

The Outshift team is highly visible within Cisco as it's leading the future innovation for the business. As part of the Strategy, Incubations & Applications group led by Cisco's Chief Strategy Officer, you'll be working with some of the organization's most forward thinkers.

We are seeking a highly skilled and analytical SEM and Social Media Manager to join our dynamic marketing team. In this pivotal role, you will be reporting directly to the Outshift Demand Gen Sr Marketing Manager and become a core member of a rapidly expanding team that's dedicated to driving success through paid search and social marketing efforts. As an integral part of our team, you will leverage your expertise to develop, execute, and optimize campaigns that propel our brand forward in the competitive B2B Enterprise and SaaS landscapes. Your strategic insights and hands-on approach will be essential in shaping the trajectory of our paid digital marketing initiatives. If you're passionate about SEM and social media, and thrive in a collaborative, fast-paced environment, we would like to invite you to explore this opportunity with us.

What You'll Do

Plan, develop, and implement PPC Search, Social, and Video programs that nurture leads through each stage of the buyer's journey, from awareness to conversion, leveraging personalized content and targeted messaging

Manage end-to-end execution of paid search and social campaigns on platforms such as Google Ads, Microsoft Ads, and Linkedin promotions

Manage PPC campaigns, including keyword research, bid management, ad copywriting, and A/B testing to optimize performance

Work closely with cross-functional teams, including content creators, graphic designers, campaign marketing, product marketing, and events, to develop content, campaigns, and initiatives that resonate with our target audience

Managing media agency relationships, brainstorming with the agency, overseeing the execution of SEM campaigns, optimizing keywords, bids, and creative, and ensuring program goals are met

Collaborate with Marketing Operations, Website, and Data teams to develop and optimize landing pages, implement conversion tracking, and establish performance reporting

Proficient with GA4 and Google Tag Manager for advanced campaign insights and analytics.

Who You Are

Experience in overseeing paid search and paid social campaigns within the B2B Enterprise sector, handling substantial monthly budgets greater than $500,000

Required: 5+ years hands-on experience with managing and optimizing end-to-end campaigns within Google AdWords and LinkedIn advertising platforms, showcasing a comprehensive understanding of campaign development, execution, and performance analysis.

Minimum Requirements

Bachelor's Degree required

Required: 5+ years hands-on experience with managing and optimizing end-to-end campaigns within Google AdWords and LinkedIn advertising platforms, showcasing a comprehensive understanding of campaign development, execution, and performance analysis, preferably in the B2B Enterprise sector

Hands-on experience with SEM tools like Google AdWords and social media advertising platforms, particularly LinkedIn.

Why Cisco?

#WeAreCisco. We are all unique, but collectively we bring our talents to work as a team, to develop innovative technology and power a more inclusive, digital future for everyone. How do we do it? Well, for starters - with people like you!

Nearly every internet connection around the world touches Cisco. We're the Internet's optimists. Our technology makes sure the data travelling at light speed across connections does so securely, yet it's not what we make but what we make happen which marks us out. We're helping those who work in the health service to connect with patients and each other; schools, colleges and universities to teach in even the most challenging of times. We're helping businesses of all shapes and size to connect with their employees and customers in new ways, providing people with access to the digital skills they need and connecting the most remote parts of the world - whether through 5G, or otherwise.

We tackle whatever challenges come our way. We have each other's backs, we recognize our accomplishments, and we grow together. We celebrate and support one another - from big and small things in life to big career moments. And giving back is in our DNA (we get 10 days off each year to do just that).

We know that powering an inclusive future starts with us. Because without diversity and a dedication to equality, there is no moving forward. Our 30 Inclusive Communities, that bring people together around commonalities or passions, are leading the way. Together we're committed to learning, listening, caring for our communities, whilst supporting the most vulnerable with a collective effort to make this world a better place either with technology, or through our actions.

So, you have colorful hair? Don't care. Tattoos? Show off your ink. Like polka dots? That's cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us! #WeAreCisco

Message to applicants applying to work in the U.S. and/or Canada:

When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. and/or Canada locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. or Canada hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees have access to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings. Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday, plus a day off for their birthday. Employees accrue up to 20 days of Paid Time Off (PTO) each year and have access to paid time away to deal with critical or emergency issues without tapping into their PTO. We offer additional paid time to volunteer and give back to the community. Employees are also able to purchase company stock through our Employee Stock Purchase Program.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco typically pays as follows:

.75% of incentive target for each 1% of revenue attainment up to 50% of quota;

1.5% of incentive target for each 1% of attainment between 50% and 75%;

1% of incentive target for each 1% of attainment between 75% and 100%; and once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

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