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[Full Time] Product Marketing Manager/Consultant

Company: Thethinkacademy
Location: San Jose
Posted on: May 26, 2023

Job Description:

Company Overview:
Think Academy US (), a 100% owned subsidiary of TAL Education Group(NYSE: TAL), is recently established education technology (Ed-Tech) company to provide PreK-12 extra-curricular learning services through science and technology. At Think Academy, we provide full cycle service to foster local children's ability to think critically, to strengthen their logic skills, and to help them fulfill their goals through innovative teaching techniques. We believe Love and Technology can make education better. Each week, more than 6 million students are enrolled in TAL's online and offline education platform.

  • Develop and execute marketing strategies to promote our education products and services to consumers
  • Conduct local market research to understand our target audience and identify trends and opportunities in the education market
  • Collaborate with product development team to ensure that our products and services meet the needs of our target audience and differentiate us from our competitors
  • Develop and implement pricing strategies for our products and services
  • Create and manage marketing campaigns across multiple channels, including email, social media, and digital advertising
  • Analyze marketing campaign performance and make recommendations for improvements
  • Manage relationships with external partners and vendors to support marketing campaigns
  • Create sales collateral and other marketing materials to support the sales team
  • Participate in trade shows and other events to promote our products and services
  • Stay up-to-date with industry trends and best practices in product marketing


    • Bachelor's degree in marketing or a related field; MBA preferred
    • 5+ years of experience in product marketing, experience in the education industry is a plus
    • Strong understanding of the B2C marketing landscape, including digital marketing, social media, and content marketing
    • Proven ability to achieve volume increase
    • Experience with market research and analysis
    • Excellent communication and collaboration skills
    • Ability to manage multiple projects and priorities in a fast-paced environment
    • Strong analytical skills and ability to use data to drive decision-making

      Salary Range: $120-150k Annual Base Salary + Bonus -

Keywords: Thethinkacademy, San Jose , [Full Time] Product Marketing Manager/Consultant, Executive , San Jose, California

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