Director, Marketing and Brand
Company: Bloom Energy
Location: San Jose
Posted on: March 16, 2023
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Job Description:
Director, Global Brand and MarketingBloom Energy enables
businesses and communities to take charge of their energy. Our
technology provides secure, low-carbon and affordable power --
generated on-site with no combustion. And we are developing new
solutions for renewable natural gas and hydrogen that will
indispensable for environmental security, energy security and
economic prosperity. We believe a great brand first starts with an
amazing culture. Our people are solving incredible challenges and
reaching customers around the globe. We need a creative and
high-energy candidate to join us on our mission and help us
communicate to our customers and to our newer markets the values
that support and invigorate our culture and our brand.As the
Director, Global Brand and Marketing, you will create and implement
strategies that increase brand and marketplace awareness, driving
demand for Bloom Energy's technology solutions, as well as
positioning Bloom as the industry leader of the energy
transition.You will be responsible for overall brand integrity -
showcasing how the company engages with internal and external
audiences. This includes developing marketing and communication
goals tied to business objectives, stewardship of the brand and
brand guidelines, delivering integrated marketing support to major
company international initiatives, identifying and segmenting key
audiences by vertical, continually improving techniques, tools, and
processes to keep the brand fresh and relevant. Also, the role
includes overall responsibility and management of outside vendors
for branding and digital media.A successful candidate for this role
is strategic thinker, yet not scared to roll up their sleeves to
get work done. You are proactive and goal-oriented and always
looking to find the best possible solutions for the business and
our customers. You understand the creative process and create a
culture of openness and innovation. You are data driven and are
always looking to find new sources to understand customers' needs
and desires. You are confident in your abilities and decisions and
are willing and able to take a stand when necessary. You value
diversity and build / maintain relationships based on honesty and
trust. You have well-developed communication (written and verbal)
and interpersonal skills, and possess the ability to drive change
with colleagues, stakeholders, and partners at all levels. You care
about your craft and, importantly, your team.Strategic
Messaging/Brand
Keywords: Bloom Energy, San Jose , Director, Marketing and Brand, Executive , San Jose, California
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