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Senior Global Partner Integrated Marketing Manager

Company: Cisco
Location: San Jose
Posted on: March 17, 2023

Job Description:

What You'll Do:

Join the Partner Integrated Marketing team, part of the Cisco Customer Solutions Marketing organization, as a Senior Global Partner Integrated Marketing Manager.

This position requires a strong background in IT Solutions Providers, and in Channel partner marketing to be able to define, develop and execute Cisco's IT Service Provider route-to-market marketing strategy.

This is a global marketing role that would need to encourage, influence, and engage team members of Cisco's marketing, partner sales and related cross-functional teams at the world-wide and regional level.

This role requires the selected individual to develop a strong understanding of Cisco's value proposition for the IT Service Provider channel partners and use this to develop a strong marketing plan that defines and governs Cisco's interactions with channel partners and more specifically managed services partners around the globe.

As such, a mature level of understanding of the IT Service Provider partner landscape, the economic model of this segment of partners, the marketing practices and GTM strategies applicable in that space will form the basis of success for this role.

Role & responsibilities

  • You will lead the partner marketing strategy and plan for Cisco's Managed Services working in close collaboration with Cisco's Partner Marketing and Sales teams as well as other functional teams.
  • You will have the ability to influence and build funnel with focus partners around the globe, building on a deep understanding of the go to market motion, business goals, partner prioritization.
  • You will own development and maintenance of partnership messaging, related customer facing content as well as partner sales enablement materials in collaboration with our Cisco enablement teams.
  • You will build a plan for external and internal communications including promotion and awareness plans across digital and social channels, for internal, partner, channel, and customer audiences in collaboration with the Global Partner marketing organization.
  • You will supervise and report results on a quarterly basis
    The Partner Integrated team plays a leadership role in crafting our strategic partners' perception of Cisco as the de facto standard for innovation, relevance, and trust.

    Who You'll Work With

    The team works with partners and internal and external peers to drive demand generation marketing strategies that help partners achieve business outcomes and grow our collective business. This is a unique opportunity to join a dynamic and agile team that is undergoing an evolution of its practices and skills, addressing new routes to market for our customers, partners, and Cisco.

    In this role, you will collaborate with relevant alliance, sales and marketing peers and colleagues worldwide both from the respective partners and Cisco to develop, complete, and measure demand generation initiatives.

    We are strategic partners to the global Cisco sales and marketing teams mapped to region sales and marketing. You will work across all these teams to develop demand generation campaigns that will be implemented globally, in region, or at the country level.

    Who You Are

    You are a strategic problem solver and a creative, hard-working Marketing leader who has a dedication to lead virtual teams to drive to a common outcome. You have a solid understanding of how to effectively support partner relationships. You are an expert in demand generation and familiar with traditional marketing how our partners market to their customers and how they prefer to be marketed to.
    • You have 10+ years of B2B Partner Marketing and Communications experience in technology. Past experience in partner sales can be a plus but not a must.
    • You possess demonstrated demand generation and digital marketing success
    • You have experience working in a matrixed organizational structure
    • You have a demonstrated ability to think strategically about business and technology challenges and translate that into marketing strategies.
      • Demonstrate personal leadership and decision-making skills in a complex, agile, and fast-paced environment.
      • Confirmed traditional and modern marketing skills and experience.
      • Ability to build and lead global virtual teams across the business with cross-functional management.
      • Excellent oral/written communications skills are necessary to drive demand generation programs with partners focusing on strategies, plans, and metrics.
      • Demonstrate experience building and driving demand generation programs with and through partners understanding the complexity and nuance of such programs
      • Ability to drive marketing planning from strategy to execution and drive towards specific outcomes
      • Experience in leading direct and indirect teams across multiple geographies
      • Proven ability to work within a geographically distributed and matrix environment, strong influencing and collaboration skills
      • Strong Executive presence and proven ability to build credibility and relationships with partner and Cisco executives
      • Values a team-oriented culture and the diversity of people and perspectives
      • Displays a high of level of passion, energy, excitement and intensity for the channel
      • Understands the importance of the channel to driving Cisco's business
        • MBA preferred, but not required
        • Minimum 10 years related experience.
          Location - US based role, preference for east coast

          Why Cisco:

          #WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all.

          We embrace digital, and help our customers implement change in their digital businesses. Some may think we're "old" (36 years strong) and only about hardware, but we're also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do - you can't put us in a box!

          But "Digital Transformation" is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)

          Day to day, we focus on the give and take. We give our best, give our egos a break, and give of ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take difference to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward.

          So, you have colorful hair? Don't care. Tattoos? Show off your ink. Like polka dots? That's cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us!

          We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

          Cisco will consider for employment, on a case-by-case basis, qualified applicants with arrest and conviction records.

          Message to applicants applying to work in the U.S.:

          When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.

          U.S. employees have access to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings. Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday, plus a day off for their birthday. Employees accrue up to 20 days of Paid Time Off (PTO) each year and have access to paid time away to deal with critical or emergency issues without tapping into their PTO. We offer additional paid time to volunteer and give back to the community. Employees are also able to purchase company stock through our Employee Stock Purchase Program.

          Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco pays at the standard rate of 1% of incentive target for each 1% revenue attainment against the quota up to 100%. Once performance exceeds 100% quota attainment, incentive rates may increase up to five times the standard rate with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

Keywords: Cisco, San Jose , Senior Global Partner Integrated Marketing Manager, Executive , San Jose, California

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