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Digital Marketing Program Manager

Company: Vectra AI
Location: San Jose
Posted on: November 26, 2022

Job Description:

Vectra - is the leader in AI-driven threat detection and response for hybrid and multi-cloud enterprises.The Vectra Platform captures packets and logs across network, public cloud, SaaS, and identity by applying patented security-led AI to surface and prioritize threats for rapid threat response. Vectra's threat detections are powered by a deep understanding of attacker methods and problem-optimized AI algorithms. Alerts uncover attacker methods in action and are correlated across customer environments to expose real attacks. Organizations around the world rely on Vectra to see and stop threats before a breach occurs. For more information, visit is looking for a Rockstar program manager to support demand gen efforts across the full marketing funnel. The ideal candidate is a self-starter who is a blend of web marketer and program manager. You'll collaborate closely with WW marketing, design, analytics, product marketing and key internal stakeholders as well as external third-party vendors. This role requires an execution focused team-player, who is able to think strategically and manage tactical detail, is both creative and analytical, and can thrive in a fast-paced environment.Responsibilities:

  • Work closely with the senior director of digital marketing to create and manage multi-touch digital programs for Vectra's key initiatives across the marketing funnel
  • Project manage program deliverables across key contributors for fast on time delivery
  • Manage content syndication for distributing our white papers, ebooks, webinars, etc.
  • Work closely with security related industry websites and influencers for digital collaborations
  • Oversee the integration of 3rd party content to be hosted on the Vectra website ie. videos
  • Collaborate closely with web and creative teams for creation of new campaign assets
  • Drive landing page and ad creative testing to improve overall campaign performance
  • Partner with Paid Media for rapid deployment across digital advertising channels
  • Work in conjunction with web and marketing ops to ensure demand programs are flowing properly from the campaign landing pages to the backend and tracked properly
  • Update audience, target accounts and lead lists within HubSpot, Salesforce and LinkedIn
  • Create performance marketing reports based on learnings and results by program
  • Assist in digital planning, budgeting, sales forecasting, and exceeding lead generation goals
  • Support the field marketing team in localized digital campaigns for events, webinars, etc.
  • General digital mktg support for global demand gen programs to ensure high quality leaQualifications:
  • 5+ years of experience in digital marketing program or campaign management
  • Enterprise software and/or B2B demand gen experience highly desirable
  • Basic knowledge of global marketing, event mktg and localized geotargeted campaigns
  • Strong project management skills, attention to detail and ability to juggle multiple competing priorities effectively
  • Knowledge of what it takes to drive lead volume to MQL, SQL and meetings booked
  • Experience in content marketing or content syndication is key
  • Landing page copy writing skills with minor graphic editing skills is a big plus
  • Ability to make data driven decisions, with experience in various reporting tools
  • Strong Salesforce and HubSpot knowledge or similar sales/marketing automation tools
  • Familiar with Drupal or similar CMS platforms a plus
  • Ability to thrive in a rapidly growing start up environment that is developing quickly
  • Must be a self-starter, highly motivated, able to "turn on a dime", think through problems and come up with innovative solutions, and deliver against very tight deadlines as well as work through ambiguity and think outside the box on new ideasOur product is focused on making the world a safer and fairer place. Our global benefits program ensures that Vectra puts that same focus on our employees by providing outstanding health and wellbeing support for all our people and their families across the globe.Our programs support our people by supporting the physical, mental and overall health of everyone and their families. Our benefits plans and programs include Health Care Benefits, access to retirement benefits plans, behavioral & wellness benefits, perks and rewards as well as generous time away from work via fully paid holidays and leaves of absence.Vectra is committed to creating a diverse environment and is proud to be an equal opportunity employer. -We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. - -

Keywords: Vectra AI, San Jose , Digital Marketing Program Manager, Executive , San Jose, California

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