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Remote Consumer Insights Director

Company: LaSalle Network
Location: San Jose
Posted on: November 25, 2022

Job Description:

Job Description
LaSalle Network is partnering with a global marketing research and analytical consulting firm headquartered in the Dallas-Fort Worth area to bring on a Remote Consumer Insights Director. Our client is one of the top-ranked research and analytics firms in the U.S. and specializes in strategy research, advertising testing, product testing, new products research and marketing optimization.
This position would manage and direct all phases of primary research (including both qualitative and quantitative studies), handling multiple projects simultaneously. The ideal candidate is outgoing and positive, with an analytical mind, great attention to detail and the ability to ask great questions and tune into the answers to find meaningful insights. The candidate must also have an interest in health, healthcare, wellness, medicine or related fields. Experience working in these areas is a plus.
Remote Consumer Insights Director Responsibilities

  • Plan and execute research projects from start to finish
  • Assist in writing proposals
  • Choose study methods
  • Design discussion guides and questionnaires
  • Outline sampling and screening parameters
  • Moderate and interview
  • Analyze findings and write reports with meaningful conclusions and implications
  • Present findings to clients
  • Communicate directly with clients to manage business relationships and day-to-day project needs
  • Some travel (Consumer Insights Director Requirements
    • Knowledge of and experience using various marketing research methods (including interpreting results and discussing or presenting results)
    • Moderating or interviewing experience is preferred
    • Bachelor's degree plus 2+ years of experience in primary marketing research preferred
    • Master's degree in a related field is preferred
    • Must be legally authorized to work in the U.S.
      Thank you,
      David Buzzo
      Project Manager
      LaSalle Network
      Keywords and Related Terms: market research , quantitative , survey , remote , marketing
      LaSalle Network is an Equal Opportunity Employer m/f/d/v.
      LaSalle Network is the leading provider of professional staffing and recruiting services. LaSalle has worked with more than 10,000 companies, ranging from Fortune 500s to start ups. With units specializing in accounting and finance, administrative, marketing, executive search, technology, supply chain, healthcare revenue cycle, call center, and human resources, LaSalle serves companies of all sizes and across all industries.

Keywords: LaSalle Network, San Jose , Remote Consumer Insights Director, Executive , San Jose, California

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