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Product Manager - Digital Marketing, Build by McKinsey

Company: McKinsey
Location: San Jose
Posted on: November 25, 2022

Job Description:

You will be based in one of our North American locations as part of the DMOT guild. You will foster innovation by building and delivering large scale digital marketing transformations, integrated into client engagements focused on growth, marketing, and sales. The guild functions at the intersection of McKinsey's Digital and Marketing and Sales practices.



Our Digital team brings together the best of our digital capabilities to help our clients use technology to transform their businesses. You'll typically work on projects across all industries and functions, and will be fully integrated with the rest of our global firm.



The Marketing & Sales Practice strives to help clients in both consumer and business-to-business environments on a wide variety of marketing and sales topics. Our clients benefit from our experience in core areas of marketing such as branding, customer insights, marketing ROI, digital marketing, CLM, pricing, and sales and channel management. Our Practice offers an exceptional opportunity to work at the intersection of marketing, sales and consulting. Focusing on issues like redefining marketing and sales operations and commercial transformation, our people help clients build capabilities and transform how companies go to market - moving them to customer centric organizations.



Our office culture is casual and social, with an emphasis on education and innovation. We have the freedom to try new ideas, experiment and are expected to be constantly learning and growing. There is also a strong emphasis on mentoring others in the group, enabling them to grow and learn.



You will help our clients develop the vision, and guide them through, the implementation of mar-tech and / or ad-tech products that help them attract and grow customers using digital marketing strategies and technology. You will communicate the product vision to key stakeholders.



You will use your marketing and deep understanding of the industry to provide direction on technology platforms and features that will deliver enhanced customer experiences. You will build strong relationships with key stakeholders to ensure alignment with the overall strategy. You will help our clients build cross-functional Agile teams across marketing, sales, engineering, account managers, client services, etc.



You will make decisions on an ambitious and visionary product roadmap to deliver the most value/ROI and prioritize initiatives in areas such as retail media networks, personalization at scale, privacy-safe growth, direct to consumer activation, etc.



In this role, you will be the liaison between engineering, sales, marketing, and support to ensure business case and client goals are met. You will understand client needs to develop use cases, sizing them for business value, and prioritizing the activation roadmap based on value and feasibility. You will work in an Agile operating model to develop user stories, and solution the underlying data and solution architecture for use cases. You will own the design and delivery of platforms: As the owner and translator of technology, you will facilitate the creation and communication of business requirements to solution architects, data scientists, and development teams. You will support Agile development by creating sprint plans, removing roadblocks, flagging problems, and ensuring progress.



* Bachelor's degree in information technology, software engineering, computer science, marketing, STEM, IT project management, or related field

* Master's degree in computer science or software engineering preferred

* Strong experience (8+ years preferred) with MarTech product management, solutioning, and / or implementation (Adobe, Salesforce, Google, Amazon, Oracle, etc.; Ad products, Media planning)

* Breadth of knowledge across all areas of marketing and advertising technology (Data, Analytics, Email, Website, CRM, Paid media etc.) with depth and hands-on experience in at least one area

* Experience with creating a product roadmap, prioritizing initiatives against value, and facilitating sprint planning and backlog grooming

* Experience leading teams in an Agile setting, leading collaboration across business users, technology enablement, marketing activation, and marketing operations

* Experience with digital products, and the ability to work with in-house teams and external agencies

* Ability to lead an implementation team to set strategic priorities and resolve issues with strong problem solving capabilities

* Product management certification nice to have but not required

* Passion to challenge the status quo and find new solutions and drive out of the box ideas - loves and embraces change

* Believes in a non-hierarchical culture of collaboration, transparency, safety, and trust

* Not afraid to "roll up the sleeves" and seeks to go outside comfort zone to learn - pushes teams to do the same

Keywords: McKinsey, San Jose , Product Manager - Digital Marketing, Build by McKinsey, Executive , San Jose, California

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