Senior Product Marketing Manager
Company: DTEN Inc.
Location: San Jose
Posted on: November 24, 2022
DTEN , a developer of enterprise collaboration solutions, that
is changing the way teams connect, communicate and collaborate.
With highly integrated, AI-powered technologies, DTEN helps teams
bridge global organizational challenges of time and place. DTEN
solutions provide high quality real-time, interactive, face to face
experiences for teams to work together, from anywhere in the world,
in the most creative and efficient ways. Overview DTEN is growing
and looking for a seasoned Sr. Product Marketing Manager who will
partner closely with Product, Sales and Marketing to achieve
product market share targets. You will be the evangelist for DTEN
Technology, focused on messaging, positioning, content development
and go to market strategies for all DTEN core products and
technologies. What you'll Bring
- Strategic marketing vision, cross-team alignment, and excellent
- Proven ability to work effectively across marketing, sales,
customer success, and product management
- A passion for creating stories that highlight key points of
differentiation and resonate with customers
- A passion for developing the right customer experience across
our entire portfolio of products and servicesResponsibilities
- Set the strategic product marketing vision based upon a deep
understanding of DTEN solutions, customer needs, market and
competitive landscape, trends and opportunities in coordination
with sales and product teams.
- Collect market, customer and competitive information to drive
product development via MRD and ensure GTM success.
- Own product positioning and messaging to create a
differentiated solution in the market
- Develop and execute global go to market plans for product and
major release launches based on market opportunities and analysis.
Launch plans will also include unit forecasts, managing
homologation schedules, and defining market share targets
- Produce core launch assets delivered at GA for new products and
- Oversee sales enablement & training to ensure sellers are well
equipped with the information needed to win in the market
- Drive the design and implementation of playbooks for our
Customer Service and Sales teams
- Work cross functionally with Product, Leadership and Sales to
build pricing models based on GTM requirements, landscape analysis
and our business objectives.
- Own the complete out of box experience including packaging -
box design, product guides, and how to assets and videos
- Create impactful quantifiable reporting to measure all
- Bachelor's degree or comparable work experience
- 7+ years product marketing experience in enterprise
- Deep understanding of product marketing strategies and tactics
(e.g. integrated marketing campaigns)
- Strong written and verbal communication skills
- Background or clear understanding of AI Technology. -
- Creative and highly motivated
- Have a real passion for Product Marketing and new
Keywords: DTEN Inc., San Jose , Senior Product Marketing Manager, Executive , San Jose, California
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