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Website Manager [m/f/d]

Company: Ray Sono AG
Location: San Jose
Posted on: September 22, 2022

Job Description:

Your missionWith immediate effect, we are looking to hire a full-time Website Manager [m/f/d]. As the Website Manager, you will define and drive our global website strategy. You will craft digital experiences across web, email, chat, and mobile that guide users throughout their journey, and modernize our marketing technology & processes ecosystem. You will partner with the marketing applications and design, to deliver comprehensive and integrated website strategies that increase awareness, drive customer acquisition, and improve product adoption.The role is based in either our San Jos--, CA or Monheim, Germany office but will need to effectively work globally. This role reports to the Commercial Marketing Leader.Key Responsibilities:

  • Own the upgrade and modernization of the corporate website to support end to end customer lifecycle management objective right from brand awareness to demand generation and reputation management
  • Advocate for the end-user, and understand their needs and desires. Ensure stakeholder needs are aligned and drive towards company objectives
  • Develop detailed strategic documentation including competitive analysis, personas, user journeys, and information architecture
  • Ensure worldwide compliance with GDPR and other data privacy regulations
  • Develop a perspective on the Marketing Technology landscape and lead evaluations for vendor selection, including translating business requirements into technical specifications
  • Maintains marketing automation with CRM and assists in the integration of additional platforms to improve consumer targeting, messaging, and results measurement
  • Coordinate digital technology projects within and across departments and with outside; collaborate globally with peers on localization needs to help drive business in supported global regions
  • Own, analyze and communicate results including key performance metrics, page level performance, and behavior of users across their customer journey to identify areas of improvement
    Your profile
    • B.A. in Marketing, Business, or science related field, M.B.A. preferred
    • 3-5 years of experience managing, evolving, and optimizing B2B Websites, Digital (Chat, Video, A-B Testing, Conversion rate optimization, SEO) and marketing technology implementation experience, i.e. Content Management Systems (CMS), and Customer Relationship Management (CRM), Marketing Automation Platform (MAP)
    • Strong communication, project management, team management and interpersonal skills
    • Proven knowledge of website structure & design & release strategies and workflow models, as well as deep domain knowledge across digital journeys and how they align to the digital channels
    • Demonstrated creative and strategic thinking
    • Proven, hands-on experience building and maintaining global websites
    • Data-driven approach to continuous improvement
    • Knowledge of UX and SEO best practices
    • Hands-on experience with JavaScript, HTML, SQL, SharePoint, Google Analytics, Marketo or other Content Management Systems (CMS)Personal CharacteristicsWhy us?This is the perfect opportunity for a successful candidate to become a part of a highly motivated, agile, and international team in an attractive work environment with excellent career opportunities and flat hierarchies. You will contribute to develop our cutting-edge technology with the clear goal to offer products worldwide, and you will influence both our products and clients. We provide space for creativity and flexible working hours and look forward for new members to join us on an exciting journey into a new field of biotechnology. Still in the start-up phase, we wish to collaborate and grow together with forward-minded people.

Keywords: Ray Sono AG, San Jose , Website Manager [m/f/d], Executive , San Jose, California

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