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Demand Generation Manager

Company: Adobe
Location: San Jose
Posted on: September 22, 2022

Job Description:

Our CompanyChanging the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. -We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The Opportunity:Do you obsess about the customer? Love all things marketing? As a Demand Generation Manager in Adobe's Digital Experience business unit, you will own, build, and optimize sophisticated programs to support demand generation efforts while maintaining an excellent customer experience. We're looking for an adaptable and self-starting teammate with excellent written and verbal communication skills, keen attention to detail, ability to prioritize multiple concurrent projects in a fast-paced environment, and a high bar for operational excellence. You will have an abundance of technology, data, and cross-functional expertise at your repertoire to achieve success.This is an exciting opportunity to join a dedicated team and develop your skills to drive demand for a multi-product portfolio across a wide variety of industries, segments, and personas. If this sounds like you, we'd love for you to join our team!What You'll Do:

  • Partner with campaign, content, and marketing operations teams to build and launch sophisticated automation programs across multiple Marketo instances and martech systems.
  • Analyze, communicate, and present results of marketing campaigns. Form insights to optimize programs - and take action!
  • Own audience targeting and segmentation, and collaborate across business units on campaign planning and the email send calendar.
  • Understand the sales process and align closely with business development teams to support changing business needs. Ensure demand programs deliver impact at different stages of the sales cycle to support pipeline creation and progression.
  • Drive email strategy and optimize performance of the email channel using creative assets, copy, personalization, calls-to-action, content, and automation.
  • Bring innovative demand generation ideas to life by adopting a test-and-learn mentality and using data-driven story-telling to influence internal customers.Requirements:
    • Bachelor's degree, with an emphasis in business, marketing, or related field.
    • 3+ years in B2B marketing with experience in owning, developing, and optimizing nurture programs using marketing automation technology.
    • Marketo certification required.
    • Intermediate to advanced email marketing experience, with an affinity for learning new technologies, products, and systems quickly.
    • Robust analytical skills - can digest large amounts of data, identify significant trends, ask the most important questions, and take action.
    • Experience navigating through a large-scale enterprise and thrives on cross-functional collaboration.
    • Exceptional ability to juggle multiple tasks, drive projects to completion, gain buy-in from stakeholders, and prioritize work to deliver to goals.
    • Ability to be flexible to thrive in a fast-paced and constantly evolving environment.
    • Excellent presentation skills.
    • Passion for demand generation and marketing automation.Pursuant to the Colorado Fair Pay Act, below is a summary of compensation elements for this role at the company if based in Colorado.Colorado Starting Salary: $84,700 - $110,000At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. - Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Keywords: Adobe, San Jose , Demand Generation Manager, Executive , San Jose, California

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