Real Time Amplification Manager Caribbean
Company: Coca-Cola HBC
Location: San Jose
Posted on: August 5, 2022
Job Description:
Location: Santo Domingo, Dominican RepublicReports to: Consumer
and Shopper Media LeadFor 135+ years The Coca-Cola Company has
grown to become the most recognizable brand in the world. For over
a century we've been innovating and leading the market in how to
connect with and engage consumers. Today we're excited to be
looking for a Real Time Amplification Manager Caribbean to join our
Integrated Marketing Experiences (IMX) network. The IMX network
will design, produce, and activate bold, edgy and exciting brand
experiences that inspire, provoke and engage consumers. If you have
experience in this space, we'd love to talk with you! What you'll
do for us
- The Real Time Amplification Manager Caribbean will develop the
social media plans and manage the real-time amplification of the
portfolio (calendar, content and media) at a multi-country level
(Dominican Republic, Jamaica, and Trinidad)
- Ensure that we have one presence, one voice, and one calendar
for our brands in all the various social media channels, that are
connected to global strategies and guidelines as well as relevant
to the LATAM region
- Be the main contact point for media partners (FB, Twitter,
Google, etc.) at a multi-country
- Work in close collaboration with internal stakeholders to
ensure the social media cycle (listen-speak-react-amplify) is being
followed to enrich and deliver the right conversation at the right
time to the right consumer/shopper
- Lift and shift best practices from other regions around the
world and other zones within LATAM in how to establish effective,
consistent, and efficient media plans.
- Carry out duties individually while interacting regularly with
the global Integrated Marketing Experiences (IMX) team, key players
in the LATAM IMX team, Marketing Category Leaders, Creative
Strategists and Brand Managers and the Franchise Marketing
teams.
- Establish a routine with the crisis management team in order to
solve potential issues in social media in a timely
mannerQualifications and Requirements
- 5+ years of experience in Media Planning Strategy, social media
and Real Time Experience
- Bachelor's degree in Advertising, Marketing, Communication or
related is required
- Must be full bilingual with both English and Spanish
- Deep understanding of the evolved media landscape and
e-commerce
- At least 3 years of experience working in agencies or media
companies is mandatory (i.e.: agencies, production houses, media
companies, influencers)
- Preference for experience developing non-conventional
communication plans, with heavy focus on digital marketing and
story doing
- Must have experience in the following:
- Real time amplification
- Social media
- Digital marketing
- Consumer engagement
- Portfolio strategyWhat We Can Do For You
- Iconic & Innovative Brands: Our portfolio represents over 250
products with some of the most popular brands in the world,
including Coca-Cola, Sprite, Fanta, Powerade, Fuzetea and
more!
- Expansive & Diverse Customers: We work with a diversified group
of customers which range from retail & grocery outlets, theme
parks, movie theatres, and restaurants
- Learn how to work in Agile, cross-functional, cross
geographical teams
- Purpose Driven:Purpose driven approach that empowers our people
to protect the environment and communities we serve while
delivering safe & quality products.
- Global Connections:Allows you to develop, enhance and maintain
global connections that allow us to move faster and learn from
others.
- Community of Belonging:We're an organization that believes our
ability to continually grow and build the right atmosphere where
people feel safe and empowered, lets you bring your best self to
work.Skills:Social Media; Video Solutions; Financial Acumen;
Customer Relationship Management (CRM); Marketing Campaigns; Paid
Search Marketing; Negotiations; Collaborative Leadership; Marketing
Strategies; Project Management; Influencing Decisions; Digital
Media; Microsoft Office; Search Engine Optimization (SEO);
Communication; Digital Display; Google Analytics; Search Engine
Marketing (SEM); Programmatic; Analytical Problem Solver;
Cross-Functional Teams; Agency Management; Connections PlanningOur
Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture
that is grounded in our company purpose, to refresh the world and
make a difference. We act with a growth mindset, take an expansive
approach to what's possible and believe in continuous learning to
improve our business and ourselves. We focus on four key behaviors
- curious, empowered, inclusive and agile - and value how we work
as much as what we achieve. We believe that our culture is one of
the reasons our company continues to thrive after 130+ years. Visit
to learn more about these behaviors and how you can bring them to
life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate
against any employee or applicant for employment because of race,
color, sex, age, national origin, religion, sexual orientation,
gender identity and/or expression, status as a veteran, and basis
of disability or any other federal, state or local protected class.
When we collect your personal information as part of a job
application or offer of employment, we do so in accordance with
industry standards and best practices and in compliance with
applicable privacy laws.
Keywords: Coca-Cola HBC, San Jose , Real Time Amplification Manager Caribbean, Executive , San Jose, California
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