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Senior Marketing Manager - Customer Reference REMOTE-FRIENDLY

Company: Big Sky Communications
Location: San Jose
Posted on: May 14, 2022

Job Description:

You have first-hand Customer Advocacy experience. As an experienced professional, you understand how customer references and advocates strengthen sales, marketing, public relations, analyst relations, and other key areas. You have established program strategies and executed effectively to deliver measurable results. You work effectively with customer advocates and stakeholders to uncover the right opportunities to showcase each customer---s success. Technology doesn---t intimidate you. In fact, it---s motivating to know your talents will help others understand the benefits of complex technologies. You have direct experience working in B2B enterprise technology marketing. You are a skilled Storyteller and Program Man ager. You---re passionate about storytelling and finding new ways to engage IT and business professionals at all levels to share their stories about how technology transforms their organizations and what they, as individuals and leaders, can achieve. As a proven professional in one or more marketing functions, you have the ability to combine strategic thinking and program execution with a solid approach to uncovering compelling stories that are told in multiple formats and amplified across channels. We are Big Sky Communications. For more than 20 years, we---ve built and managed global Customer Reference and Customer Advocacy Programs for high-tech industry leaders. From program design and development, to advocate recruitment, request fulfillment, and content development, Big Sky works with its clients to engage advocates, uncover compelling stories, and provide creative ways to share them. Clients include Adobe, Akamai, Coursera, Google Cloud, Meta, Informatica, Pure Storage, SAP, ServiceNow, Matterport, VMware, and more. The Opportunity: As a Senior Manager, Customer Advocacy you will lead and execute customer reference and customer advocacy program activities for assigned high-tech client(s). In this role, you will bring your program expertise and relationship-building skills to bear to serve as a trusted advisor providing clients with ongoing guidance on how to maximize their programs--- effectiveness and impact. This role works collaboratively with client as well as internal account management teams to achieve results. In this role, you will: Engage regularly with client contacts to provide ongoing counsel and recommendations for the program, opportunities to evolve and/or improve their program, and to provide status updates on program activities Conduct outreach to and drive relationship development with client sales teams and customers to identify and engage customer advocates for sales and marketing activities Manage implementation and ongoing execution of an advocate request fulfillment model to respond to sales and marketing needs for peer-to-peer sales references, as well as customers to support general marketing, AR, PR, brand campaigns, and other activities Coordinate and conduct customer interviews with business and technology professionals at all levels to capture each customer---s potential story and suitability to participate in a full range of activities Craft story angles and work with writers and design teams to produce high-quality content --- including customer stories, blogs, social media, slides, and more --- that aligns with a client---s program strategy and key messaging Manage content through development, review and approval cycles, and publishing Track program activities in clients--- customer marketing technology platforms and provide ongoing support for program reporting Assist with special projects and other activities as needed Requirements Relationship Building, Influence, & Interpersonal Skills: Your interpersonal skills enable you to broadly influence and effectively forge partnerships both internally and externally. Your professional poise translates to the ability to represent Big Sky to client stakeholders at the most senior levels of their organizations. Customer Advocacy Expertise: You understand the role of customer advocacy as a strategic part of a company---s sales and marketing efforts. You have experience creating and executing on program strategies that advances a program---s maturity as well as its reputation both internally and externally. You set measurable goals and excel at achieving and communicating results. You have experience using common Customer Marketing technology platforms, including Influitive, SlapFive, Crowdvocate, Upland/RO Innovation, Salesforce, or Point of Reference. You have strong interviewing and storytelling skills. Your work is proof of your excellent written communication and editing skills. You---ve produced work that goes beyond communicating technical details to telling stories that inspire and educate others on the positive impact technology has on people and organizations around the world. Strategic Thinking & Judgement: You think strategically and creatively to meet client objectives. You exercise independent judgement, critical thinking, and follow-through to execute projects from initial stage through completion. Project & Workflow Management: You complete projects on time, on budget, and the work product is high-quality. You are highly organized with the ability to prioritize work on multiple projects simultaneously. You embrace taking a strategic, consultative approach, while understanding the importance of solid execution. You are self-directed and resourceful. You---ve demonstrated your ability to thrive in a fast-paced environment. Your experi ence includes: Bachelor---s Degree required 6 or more years of experience supporting customer advocacy, marketing, PR, or AR programs Technology marketing experience preferred Prior agency or consulting experience a plus Benefits Individual Development: We are committed to providing individualized growth and development opportunities that align with your career goals. Professional Growth : Our many long-term employees enjoy the ability to grow as professionals through mentoring, new projects, and collaborating with our clients. Working with experts in customer marketing and advocacy offers excellent, hands-on experience Health, Wellness and Insurance: Paid employee premiums options for Medical, Dental, Vision insurance 401K match, LDI, Life Insurance, Employee Assistance Program, and Health Savings Account (HSA) options Paid Personal Time Off and Annual Paid Holidays, plus paid office closure between Dec 25 --- Jan 1 each year Location: Qualified candidates from across the U.S. are encouraged to apply. Compensation is commensurate with candidate qualifications and the local or regional market.

Keywords: Big Sky Communications, San Jose , Senior Marketing Manager - Customer Reference REMOTE-FRIENDLY, Executive , San Jose, California

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