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REMOTE - Demand Generation Manager

Company: CyberCoders
Location: San Jose
Posted on: January 16, 2022

Job Description:

If you are a Demand Generation Manager with experience, please read on!

Title: Demand Generation Manager

Location: Remote

Type: Full-Time Direct Hire

Compensation: 100k - 160k + Equity/Benefits

Requirements: Demand Generation, Digital Marketing, Paid Media, B2B, Digital Campaign

We are the leading provider of continuous testing solutions that deliver digital confidence. Our Continuous Testing Cloud delivers a 360-degree view of a customer's application experience, ensuring that web and mobile applications look, function, and perform exactly as they should on every browser, OS, and device, every single time.

In this role, you will be responsible for developing and launching campaigns that drive awareness and leads through digital tactics including email, ads, social media and events. The ideal candidate can transition between goal setting, execution, and cross-functional coordination across all levels. This is a great opportunity for a talented demand generation marketing manager looking to make a huge impact at a rapidly growing company. If you have a passion for developer marketing and filling the funnel, come join us.

What You Will Be Doing

  • Develop and execute demand generation and community building campaigns across various channels (email, website, social, paid media, events) that inspire and enable game developers to sign up and use our free Developer Tier
  • Understand where game developers (or equivalent) go to find information and how they network.
  • Support the development of marketing assets, collateral, client case studies and other campaign materials for our lead generation efforts and events.
  • Develop a deep understanding of our customers, products and the buyer's journey
  • Configure and build campaigns and execute A/B tests to increase success rates.
  • Measure, analyze, report and evaluate campaign performance and fine-tune to increase conversion rates
    What You Need for this Position
    • 3+ years experience in demand generation, digital marketing or paid media; B2B required
    • Must be a self-starter who excels at multitasking and thrives in a fast-paced environment
    • Excellent communication (verbal, written) skills and and quantitative/data-driven analytical skills
    • Deep experience developing, executing and optimizing digital campaigns across channels, including email, Google AdWords (Search and Display), and Paid Social (LinkedIn and Twitter)
    • Experience implementing enterprise-level account-based marketing (ABM) programs a plus
    • Experience developing compelling messaging and voice across all digital channels - collaborating with external partners, sales teams and other internal cross-functional stakeholders to coordinate, communicate, and deliver offers and campaigns that resonate deeply with customers along the buyer's journey
    • Experience with CMS, CRM, marketing automation tools and analytic platforms such as Wordpress (or equivalent), Salesforce, Hubspot, Outreach, and Google Analytics
    • Experience with website and landing page best practices, including SEO, UX, and testing/optimization methodologies to maximize conversions
    • Hands-on experience with lead reporting, and analysis
    • Bachelor's Degree in Marketing or equivalent experience
      So, if you are a Demand Generation Manager with experience, please apply today!

      Colorado employees will receive paid sick leave. For additional information about available benefits, please contact Taylor McAlister

      Email Your Resume In Word To

      Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:
      • Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : TM4-1669298 -- in the email subject line for your application to be considered.***
        Taylor McAlister - Executive Recruiter - CyberCoders

        Applicants must be authorized to work in the U.S.

        CyberCoders, Inc is proud to be an Equal Opportunity Employer

        All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.

        Your Right to Work - In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

Keywords: CyberCoders, San Jose , REMOTE - Demand Generation Manager, Executive , San Jose, California

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