Senior Engagement & Retention Campaign Manager
Company: Intelliswift Software, Inc.
Location: San Jose
Posted on: November 22, 2021
As a Senior Manager, Engagement & Retention Campaign, you will
drive the integrated strategic planning and oversee the execution,
reporting/analytics & ongoing optimization of your campaigns
globally - with cross-functional support from media teams,
agencies, inhouse creative studio and our marketing insights and
analytics team. A successful candidate will be expected to
effectively partner cross-functionally with mentioned teams as well
as cross functional stakeholders within Product Marketing, GTM
(Go-to Market) and Regional teams. S/he will also be a dynamic
leader that can balance longer-term strategy with short-term
financial results focused execution in a fast-paced, dynamic
You need to constantly put yourself in our customers' shoes - to
make sure that everything we do ultimately benefits them. In
addition, we need marketers who are comfortable using data to drive
most aspects of our campaign strategies and ongoing performance
optimization - since we applies the DDOM (Data Driven Operating
Model) across the company.
What you'll do
Develop and drive cross functional alignment for the integrated
marketing plan for your audience/initiative.
Oversee the integrated campaign executions to ensure they're on
strategy and meeting/exceeding forecasted objectives.
Contribute input for broader Business Unit strategic plans.
Write creative briefs and kick-off initiatives with internal COE
teams & either internal studio and/or external agency creative
Partner with cross functional and regional peers to scale campaigns
globally and provide ongoing guidance & campaign kits to ensure
consistency in execution and outcomes.
Develop a bottoms-up forecasts and budget asks for your campaigns -
as part of the larger Annual planning & quarterly
Develop and maintain a campaign measurement framework to ensure
ongoing review and adjustment in alignment with marketing funnel
Analyze and provide thorough reporting on the results of the
marketing plans to ensure transparency and course correction.
Understand and manage the budget spend needed to deliver the
marketing plan; identify opportunities for greater efficiency and
improvements in ROI
Develop credibility and relationships with key internal
What you need to succeed
Entrepreneurial spirit: with ability to seek out and act upon new
Be a strategic thinker: drive and leverage qualitative and
quantitative research & data analyses to define audience insights,
develop strategies, et
Strong communicator & attention to detail: ability to distill
feedback and points of view from senior stakeholders and prioritize
Proven influencing skills: ability to work with and influence team
members from across the organization whose input is critical to
success of the plan
Be a change agent: guiding teams forward in a rapidly evolving
Fast-learner, with a positive attitude and willingness to try new
Ability to navigate a matrixed organization and represent team with
professionalism and self-sufficiency
Keywords: Intelliswift Software, Inc., San Jose , Senior Engagement & Retention Campaign Manager, Executive , San Jose, California
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