Senior Product Marketing Manager - SASE Security
Company: McAfee GmbH
Location: San Jose
Posted on: April 8, 2021
Senior Product Marketing Manager - SASE Security Primary
Location US, California, San Jose Additional Location(s) Remote
United States Date posted 03/03/2021 Job Title:Senior Product
Marketing Manager - SASE SecurityRole Overview:Do you love
articulating technical content into tailored messaging for
different audiences like customers, analysts, industry, sales and
partners? Come join a growing McAfee Enterprise Product and
Solutions marketing team where you will get a chance to empower
powerful outcomes for customers with industry-leading
As Sr. Product Marketing Manager, you will lead the outbound
marketing efforts for Secure Access Service Edge (SASE) Security
focused on Zero Trust Network Access (ZTNA). You will work with
product management, analyst and public relations, sales and
marketing teams to define and drive the go-to-market messaging and
campaign strategy. You should encompass a mix of marketing
creativity and experience, business acumen and exhibit cross-group
collaboration. You will report to the Director, Product
Company Overview From device to cloud, McAfee provides
market-leading cybersecurity solutions for both business and
consumers. We help businesses orchestrate cyber environments that
are truly integrated, where protection, detection, and correction
of security threats happen simultaneously. For consumers, McAfee
secures your devices against viruses, malware, and other threats,
both at home and away. We want to continue to shape the future of
cybersecurity by working together to build best in class products
and solutions. About the Role:
- Positioning and Messaging: Use customer persona insights to
create powerful customer-focused messaging concerning business
challenges and needs, best practices and solutions that
differentiates McAfee as a trusted advisor. Summarize multiple
discrete messages into higher-level themes and represent these
concepts to both business and technical buyers.
- Sales tools and Enablement: Work with marketing, product
management, technical marketing, and presales and sales teams to
develop engaging and creative customer and sales enablement tools.
Prepare training material to educate sales and partners on
differentiators, product strategy and customer benefits.
- Customer Engagement: Organize/participate in customer
engagement meetings (e.g. Customer Advisory Boards, annual customer
- Product Evangelism: Communicate product/solution messaging to
customers, prospects, analysts, journalists, and other market
influencers across the region.
- Pricing/Packaging: Help develop pricing strategies for the
region by understanding customer personas and prevailing market
dynamics influencing our buyer.
- Market/Competitive Intelligence: Be the expert on your buyers,
how they buy and their buying criteria; be the expert on
competition to share how McAfee is different and offers value to
the customer. Work with Technical Marketing to develop our
competitive analysis and selling-against guides with functional or
technical comparison of features of products and portfolio.
- Go-to-Market: Analyze existing and potential routes to market
and recommend successful strategies for maximizing revenues across
the McAfee product portfolio for the region. Provide guidance on
important features necessary to enter new markets and reach
existing markets within the region.
- Channel: Work with the Channel to better promote the channel
through product and sales training, help with channel call-out days
to support campaign programs, provide guidance for channel programs
designed to push McAfee products.
- Field Marketing: Work as a partner with Field/Campaign
Marketing in co-defining what corporate campaigns and programs are
relevant for the region. Help educate the Geo Marketing team on
corporate-led product/solution marketing efforts. Also serve as a
resource that can be drawn upon for speaking engagements at field
- Your background includes 8+ years of Product Marketing
- Familiarity with Cloud Security in the areas of ZTNA, Web,
CASB, or DLP is a bonus.
- Successful track record in Product Marketing in the cyber
- Expertise in marketing execution and storytelling skills.
- Proficiency in information collation, public speaking, forum
involvement and press launches.
- Ability to travel (up to 30% of the time, when safe to do
so).Company Benefits and Perks: We work hard to embrace diversity
and inclusion and encourage everyone at McAfee to bring their
authentic selves to work every day. We offer a variety of social
programs, flexible work hours and family-friendly benefits to all
of our employees.
- Pension and Retirement Plans
- Medical, Dental and Vision Coverage
- Paid Time Off
- Paid Parental Leave
- Support for Community Involvement We're serious about our
commitment to diversity which is why McAfee prohibits
discrimination based on race, color, religion, gender, national
origin, age, disability, veteran status, marital status, pregnancy,
gender expression or identity, sexual orientation or any other
legally protected status. For Colorado Residents the starting
salary for this position is $122,000.00
Keywords: McAfee GmbH, San Jose , Senior Product Marketing Manager - SASE Security, Executive , San Jose, California
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