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Sr. Marketing Manager, Technical Partnerships

Company: Cisco Systems, Inc.
Location: San Jose
Posted on: April 8, 2021

Job Description:

Sr. Marketing Manager, Technical Partnerships Location: Offsite, San Jose, California, US Area of Interest Job Type Professional Job Id 1321948 What You'll Do Cisco Webex collaboration solutions serve over billions of users each year, and we are looking for an amazing strategic partner marketing expert to lead new marketing opportunities with some of the biggest names in tech. This person will be responsible for driving joint marketing/product initiatives, building marketing agreements, and writing and creating co-branded content to highlight better together solutions. You will work closely with the product marketing, product management, sales GTM, partner alliances, and the solutions marketing teams to build compelling video and written content that entices potential customers to choose our joint offerings. Webex is what modern teams use to get work done! As a complete team collaboration solution, it connects people and their workflows across any boundary, so ideas and projects can be shared anytime, anyplace. As an individual contributor, you will develop a keen understanding of our products, customer segments, competitive offerings, and go-to-market strategy. Measuring our success will also play a key part of the plan. This role will be responsible for:

  • Refining, creating, and advocating the unique value prop of our joint GTM solutions, in alignment with the overall goals of the business
  • Developing compelling messaging, use cases, and overall content targeting end-users, decision makers, and other audiences such as analysts, press, sellers and partners. Be the master storyteller that catapults Cisco above the competition.
  • Collaborate with product management and marketing teams on key messaging and go-to-market strategy
  • Participate in and drive new solution announcements with the central marketing teams, field marketing, and sales
  • Focus on telling customer stories and building compelling case studies
  • Develop and maintain a deep understanding of market dynamics, competitive landscape and go to market strategies in target markets and target audiences
  • Drive seller enablement and marketing programs content related to new solutions in partnership with sales enablement teams
  • Coordinate with the integrated marketing team efforts across the marketing teams in corporate and in the regions. Campaign responsibilities include but are not limited to identification of solution(s) to be promoted, market segmentation, and messaging for differentiation.
  • Work with our internal events lead and our events team to showcase our solutions
  • Lead internal communications across Cisco for the solutions/offerings Who You Are
    • You have 8 to 12 years of product marketing experience. Your prior roles were in fast-paced environments, a leader in product or solutions marketing teams.
    • You should have a real passion for leadership, marketing impact, measurement, and driving change.
    • You have built competitive and overall messaging campaigns with measured success
    • Ideal if you have past experience working on creating co-branded offerings with other vendors Sign up to receive notifications of similar jobs Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.
      Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.

Keywords: Cisco Systems, Inc., San Jose , Sr. Marketing Manager, Technical Partnerships, Executive , San Jose, California

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