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Senior Performance Marketing Manager

Location: San Jose
Posted on: April 8, 2021

Job Description: --is a leading provider of cloud-based software that simplifies, digitizes, and automates complex, back-office financial operations for small and midsize businesses. Customers use --platform to manage end-to-end financial workflows and to process payments. --AI-enabled, financial software platform creates connections between businesses and their suppliers and clients. It helps manage cash inflows and outflow. The company partners with several of the largest U.S. financial institutions, the majority of the top 100 U.S. accounting firms, and popular accounting software --has offices in San Jose, California and Houston, Texas. We are looking for a Senior Performance Marketing Manager with a track record of identifying and executing programs to meaningfully accelerate customer acquisition and engagement growth through paid social/digital display advertising. This individual will have a track record of leveraging paid acquisition platforms (Google, Facebook, LinkedIn, YouTube, etc.) with everything from determination of investment allocation, development and management of campaigns, through measurement and optimization. This role will have a disproportionate ability to meaningfully impact the growth at an already successful SaaS business. Professional Experience/Background to be successful in this role:

  • 5+ years of relevant experience, the ideal candidate will have a combination of performance marketing (paid social / display) with exposure to SaaS and B2B Marketing
  • Demonstrated success in architecting and executing sophisticated full funnel display/paid social campaigns
  • Ability to extract meaningful insights from data and translate them to inform decision-making; experience with A/B or multivariate testing
  • Outstanding communication, project management and collaboration skills with the ability to work with both technical and business teams
  • Experience initiating and driving strategic, cross-functional projects to completion with minimal guidance
  • Strong proficiency in and extensive hands-on experience managing campaigns within Google Ads, LinkedIn, Facebook, Twitter, YouTube, etc.
  • BA/BS in Computer Science, Statistics, Business Systems, or a related Marketing area Competencies (Attributes needed to be successful in this role):
    • Analytical with the ability to consume, process and transform large amounts of information into insightful and actionable insights
    • Stakeholder management - Collaborate with cross-functional leaders in both a driver and support capacity
    • Out of the box thinker with a bias towards testing and iterating
    • Highly motivated and self-directed to achieve established goals
    • Excellent written skills and highly articulate
    • Ability to lead and inspire others, getting the most out of their team and x-functional team members Expected Outcomes: 30 days Developed a strong understanding of campaign performance across all paid social/digital display channels Developed a strong understanding of how our funnel works and performance drop offs Met with key stakeholders to understand various focus areas and how this role will work with those individuals to reach monthly and quarterly targets Identified and prioritized a list of several opportunities to pursue 90 days Driven several optimization initiatives through completion, leading to MoM improvements in efficiency Driven several expansion initiatives through completion, leading to MoM increase in monthly KPIs is committed to a policy of equal employment opportunity. We recruit, employ, train, compensate, and promote without regard to race, color, age, sex, ancestry, marital status, religion, national origin, disability, sexual orientation, veteran status, present or past history of mental disability, genetic information or any other classification protected by state or federal law. --- Fun - Celebrate the moments --- Authentic - We are who we are --- Passionate - Love what you do --- Dedicated - To each other and the customer

Keywords:, San Jose , Senior Performance Marketing Manager, Executive , San Jose, California

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