Director of Product Marketing

Company: Prysm Systems
Location: San Jose
Posted on: September 12, 2023

Job Description:

Prysm Systems Inc. is committed to developing and promoting large-format display solutions using its proprietary Laser Phosphor Display (LPD) Technology. We have delivered these highly immersive & engaging customer experiences to some of the worlds most recognizable brands for over 10 years.Responsible for global product marketing strategy, product messaging, collateral development, product naming, and sales enablement for Prysms presentation/collaboration software and display hardware platform technologies (with a need to be able to package the total solution). Strong enterprise software product marketing background is required, as is the ability to be both hands-on and strategic. The role will include working comfortably across teams to drive product marketing initiatives for a diverse and growing solution set.ResponsibilitiesDevelop product positioning and messaging for Prysms LPD display and presentation/collaboration platformsDefine market opportunities and initiatives based on a deep understanding of the Large Format Displays and Unified Collaboration and Communication landscape and the needs of target enterprise customersDrive positioning with industry analysts and key influencersHelp drive content to power lead generation strategy in target marketsDevelop product launch and go-to-market plansCreate collateral and sales tools, including sales decks, whitepapers, datasheets, videos and moreDrive sales training and enablement content for sales and partnersBecome a thought leader in the large format interactive display space who regularly posts self-developed content to various social media channelsDevelop customer success stories in cooperation with account management.QualificationsBachelors degree (MBA a plus)5-7 years of experience in product marketing in A/V industry.Any experience with display products or technology would be a plus.Can show strong examples of collateral, sales tools, messaging and positioning, campaigns, etc.Strong track record of collaborating successfully with sales teamsComfortable with both technical and business discussionsExcellent written and verbal communication skillsComfortable producing deliverables as well as driving and influencingstrategic conversationsSelf-starter who enjoys working in a fast-paced, collaborative, and innovative hi-growth environment

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