Director, US Consumer Marketing - Media

Company: Align Technology, Inc.
Location: San Jose
Posted on: March 20, 2023

Job Description:

Join a team that is changing millions of lives.Transforming smiles,changing livesAt, we believe a great smile can transform a person's life, so we create technology that gives people the confidence to take on whatever's next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Ourdiverseand collaborativeteams are constantly pushing the boundaries of what's possible.Ready to join us?About this opportunityThe Director of Marketing, Media is an integral leadership roleon the US Consumer Marketing team focused on connecting with consumers to make the Invisalign brand the most consumer requested brand in orthodontics. This is a great opportunity for someone who has strong experience in and is passionate about optimizing a brand's interaction on the key touchpoints along the consumer journey to fuel brand awareness & consideration. We're looking for an experienced marketing leader tolead the strategy and execution of all paid media to build brand equity and strong acquisition channels. They will be leading this work with our partner media agencyand in-house paid social team. They will also own our web content strategy with the goal of seamless consideration & conversion of acquired audiences. In this role, you will---

• Own our media strategy directing spend of substantial working media budget and ensuring forecasting & delivery of key performance metrics.
• Organize, coach, uplevel, and retain a team of channel experts across paid media channels to achieve aggressive growth at scale
• Drive web content strategy to increase brand affinity, grow consideration and optimize conversion rates.
• Identify growth opportunities and drive channel optimization, building a culture of innovation and hypothesis-driven experimentation
• Develop cross-channel strategies to support integrated campaigns, new product launches, and growth initiatives in partnership with other US Consumer Marketing members.
• Partner with agency & cross-functional teams to enhance and continue building best-in-class marketing data and technology capabilities that will accelerate delivery of our goals.
• Work closely with Analytics to optimize marketing dashboards, attribution methodologies, measure ROI and provide consumer insights back to the organizationIn this role, you'll need---
  • 10+ years related experience with deep expertise leveraging a portfolio of marketing channels and tactics (Paid Search, Paid Social, Programmatic, TV, Video, Audio, Mobile, etc) to run effective always-on media and cross-channel campaigns
  • Proven ability to manage at minimum 10 figure budgets and drive efficient growth working in-house at a high-growth consumer brand
  • Understanding of vendors, tools, systems, and tactics across the evolving marketing landscape: Advertising/Media, Personalization/Targeting/Audience Building, Measurement/Attribution
  • Data-driven decision making, able to triangulate across different datasets and varying degrees of data completeness to develop models and inform strategies
  • Experience in growing and developing a team
  • Excellent collaboration, communication and interpersonal skills with ability to set a vision and drive followership
  • Ability to lead through ambiguity and dig into the details to solve. Bias to action while clearly keeping focus on operational discipline and desired/measurable results.Sound like a good fit?Great! Click the "Apply" link to let us know you are interested. Not the right fit? Don't worry,Alignis quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.About AlignAlign Technology is a publicly traded medical device company that istransforming smiles and changing lives. Our global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expect. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics and material science to develop the Invisalign system, the most advanced clear aligner system in the world; iTero Intraoral Scanners andOrthoCADdigital services. Did you know? Align is the world's largest manufacturer of custom 3D-printed materials.By joining Align, you will be part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work - these are just some of thethingsemployees say make Align Technology a great place to work.We respect your privacy. Please reviewourfor additional information.Global Diversity Statement:At Align, we believe in the power of a smile, and we know that everysmile isas unique asour employees. As we grow, we will continue building a workforce of diverse cultural backgrounds and life experiences and fostering a cultureof open-mindedness and compassion forallouremployees. We live our company values by promoting healthy people and healthy communities. All with the intent of changing millions of lives, one unique smile at a time.Equal Opportunity StatementIt is our policy to provide equal employment opportunity in all of our employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for positions with Align must be legally authorized to work in the country which they are applying for and verification of employment eligibility will be required as a condition of hire.#LI-KE #LI-Hybrid

Keywords: Align Technology, Inc., San Jose , Director, US Consumer Marketing - Media, Advertising , San Jose, California