Paid Media & Search Marketing Manager

Company: Vectra
Location: San Jose
Posted on: March 18, 2023

Job Description:

Vectra is the leader in AI-driven threat detection and response for hybrid and multi-cloud enterprises.
The Vectra Platform captures packets and logs across network, public cloud, SaaS, and identity by applying patented security-led AI to surface and prioritize threats for rapid threat response. Vectra's threat detections are powered by a deep understanding of attacker methods and problem-optimized AI algorithms. Alerts uncover attacker methods in action and are correlated across customer environments to expose real attacks. Organizations around the world rely on Vectra to see and stop threats before a breach occurs. For more information, visit www.vectra.ai.

Vectra is the leader in Security AI-driven hybrid cloud threat detection and response. Only Vectra optimizes AI to detect attacker methods-the TTPs at the heart of all attacks-rather than simplistically alerting on "different." The resulting high-fidelity threat signal and clear context enables cybersecurity teams to rapidly respond to threats and stop attacks from becoming breaches. The Vectra platform and services cover public cloud, SaaS applications, identity systems and network infrastructure - both on-premises and cloud-based. Organizations worldwide rely on the Vectra platform and services for resilience to ransomware, supply chain compromise, identity takeovers, and other cyberattacks impacting their organization.
We are seeking an innovative, seasoned and analytical B2B marketing manager who will design and activate full-funnel paid digital marketing strategies to further scale Vectra's rapidly growing global business. This performance marketing leader will develop and execute highly targeted multi-channel (social, search, programmatic, email, blog, influencer, and affiliate) programs - aligned with business and campaign goals to consistently acquire new, high quality leads at increasingly improving CACs
Responsibilities include:

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• Partner closely with Campaign Managers, Web & SEO, Product Marketing, Field Marketing, and Marketing Ops to align on Campaign objectives, ICP and buyer journey, best message/content offer/next step per stage, landing pages & web journey, and lead management.
  
• Develop and execute paid search and media campaigns across various platforms.
  
• Conduct ad copy creation and landing page creation in collaboration with the Web team
  
• Build out ad media buys for various ad platforms and overseeing the day-to-day execution of paid media
  
• Monitor and optimize campaigns to drive maximum ROI - consistently improving results and over time and driving marketing spend efficiency.
  
• Establish KPIs and targets across the full funnel (visits, conversion, pipeline, CAC, LTV)
  
• Brief, evaluate, and manage agencies and media partners where needed to drive digital program innovation
  
• Present actionable insights and optimization plans into campaign performance to relevant stakeholders
  
• Stay up-to-date with the latest trends and innovations in B2B paid media marketing.
  
  
  Requirements:
  
  
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  • Bachelors' degree in Marketing, Advertising, or a related field
    
  • 5+ years of paid media marketing experience with proven success driving pipeline from Search Engine Marketing, social, influencer and programmatic marketing.
    
  • Excellent oral and written communication skills with an eye for detail and design
    
  • Hands-on experience with campaign management tools such as Google Ads, LinkedIn Ads, Hubspot and other paid media platforms.
    
  • Experience overseeing and managing the paid media budget
    
  • Ability to building actionable analysis across segments based upon performance and operational metrics.
    
  • Deep understanding of the adtech landscape, vendors, and data providers
    
  • Maintaining knowledge of industry best practices and new technologies
    
    
    Vectra Total Rewards
    
    Our competitive total rewards package includes cash compensation within the following range: Base Pay USD 92,700 - 179,100. Actual pay for this position may vary based on the hired candidate's location, experience and relevant incumbent pay position.
    
    Employees (and their dependents) are covered by a variety of competitive health and wellness benefits, like medical, dental and vision. Employees are also able to enroll in financial security benefits, like life and accident insurance, disability coverage, and Vectra's 401(k) plan.
    
    Employees receive flexible paid time off (PTO), which does not accrue and fourteen paid holidays throughout the calendar year. Employees are also eligible for paid sick leave under the Flexible PTO program. Should sick leave exceed 7 consecutive days, employees are eligible to receive up to 100% of their base pay for the first 10 weeks of qualified sick leave/disability.
    
    
    
    
    Vectra provides a comprehensive total rewards package that supports the financial, physical, mental and overall health of our employees and their families. Compensation includes competitive base pay, incentive plan eligibility, and participation in the employee equity plan (stock options). Specific benefits offered varies by location, but commonly include health care insurance, income protection / life insurance, access to retirement savings plans, behavioral & emotional wellness services, generous time away from work, and a comprehensive employee recognition program.
    Vectra is committed to creating a diverse environment and is proud to be an equal opportunity employer.
    We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
    

Keywords: Vectra, San Jose , Paid Media & Search Marketing Manager, Advertising , San Jose, California