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Digital Paid Media Manager

Company: Vectra
Location: San Jose
Posted on: January 26, 2023

Job Description:

Vectra is the leader in AI-driven threat detection and response for hybrid and multi-cloud enterprises.
The Vectra Platform captures packets and logs across network, public cloud, SaaS, and identity by applying patented security-led AI to surface and prioritize threats for rapid threat response. Vectra's threat detections are powered by a deep understanding of attacker methods and problem-optimized AI algorithms. Alerts uncover attacker methods in action and are correlated across customer environments to expose real attacks. Organizations around the world rely on Vectra to see and stop threats before a breach occurs. For more information, visit www.vectra.ai.

Vectra is looking for a talented digital paid media manager to create and drive B2B digital advertising campaigns across the full marketing funnel for Vectra's products, with an end goal of achieving incremental growth in highly qualified sales leads within our demand gen team. You'll work with a broad range of depts. including creative, web, analytics, product marketing, field marketing and other key stakeholders. This is a hands-on role, from concept to implementation to daily optimization.
Responsibilities


  • Manage paid media campaigns end to end within LinkedIn, Google, Bing, Facebook, Twitter, Programmatic Display, and emerging digital media areas
  • Hands-on implementation and deployment within each digital marketing channel
  • Collaborate with web and creative to produce landing pages and banners
  • Daily monitoring, optimization, and QA of our all of campaigns
  • Work closely with ops and analytics for integration and tracking of every campaign
  • Leverage data insights to guide new media channel activations
  • Assist in media planning, budgeting, forecasting, and exceeding lead generation goals
  • Report, analyze and optimize media based on weekly, monthly, quarter results

    Basic qualifications

    • 5+ years of digital paid media experience at agencies, in-house, or both
    • Familiar with all major digital channels, with deep hands-on experience in 3 or more
    • Strong demand gen or performance marketing knowledge
    • Highly analytical, expert at excel, and familiar with Google Analytics and reporting tools
    • Strong ICP targeting and optimization skills, driving to MQL, SQL, and meetings booked
    • Excellent communication and presentation skills

      Preferred qualifications

      • Experience driving paid media campaigns in a startup and/or hypergrowth SaaS environment
      • Experience with audience targeting, remarketing and tracking tools
      • Familiar with sales and marketing automation tools, such as Salesforce, HubSpot, etc.
      • Landing page and ad copy writing skills, with minor graphic editing skills a plus
      • Strong project management skills, attention to detail and ability to juggle multiple competing priorities effectively
      • An open and effective communicator across multiple levels of an organization-and the ability prioritize and set expectations as needed
      • Experience working across multiple levels, teams, and countries in fast-paced and deadline-driven situations

        Vectra Total Rewards

        Our competitive total rewards package includes cash compensation within the following range: Base Pay USD 92,700 - 179,100. Actual pay for this position may vary based on the hired candidate's location, experience and relevant incumbent pay position.

        Employees (and their dependents) are covered by a variety of competitive health and wellness benefits, like medical, dental and vision. Employees are also able to enroll in financial security benefits, like life and accident insurance, disability coverage, and Vectra's 401(k) plan.

        Employees receive flexible paid time off (PTO), which does not accrue and fourteen paid holidays throughout the calendar year. Employees are also eligible for paid sick leave under the Flexible PTO program. Should sick leave exceed 7 consecutive days, employees are eligible to receive up to 100% of their base pay for the first 10 weeks of qualified sick leave/disability.




        Vectra provides a comprehensive total rewards package that supports the financial, physical, mental and overall health of our employees and their families. Compensation includes competitive base pay, incentive plan eligibility, and participation in the employee equity plan (stock options). Specific benefits offered varies by location, but commonly include health care insurance, income protection / life insurance, access to retirement savings plans, behavioral & emotional wellness services, generous time away from work, and a comprehensive employee recognition program.
        Vectra is committed to creating a diverse environment and is proud to be an equal opportunity employer.
        We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

Keywords: Vectra, San Jose , Digital Paid Media Manager, Advertising , San Jose, California

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