2023 Intern - Digital Marketing Specialist

Company: Adobe
Location: San Jose
Posted on: January 25, 2023

Job Description:

Our CompanyChanging the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. -We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The Opportunity The Digital Marketing Specialist Intern will assist in the execution of B2B digital marketing programs that drive engagement, leads and pipeline for Adobe's Enterprise Digital Experience business. Your primary responsibilities will include the seamless strategy development and execution of paid media campaigns (display, social, content syndication) that support the ever-changing needs of a sophisticated ABM focused marketing organization. This role requires the ability to operate on both a strategic and tactical level, working within a team of Digital Marketing Managers.All 2023 Adobe Interns will be 'co-located hybrid', meaning that you will be assigned to an Adobe office location but in-office schedules will be flexible (2-3 days per week). All interns must live in the same state, country, and within commuting distance of their assigned Adobe office so they can be on-site as needed. Interns visiting Adobe sites must follow all applicable COVID-19 health and safety protocols.What You'll Do

• Assist in the management of paid media campaigns including program strategy, budget planning, setting up campaign parameters and tracking codes, trafficking assets/materials, targeting, and review/approvals
• Work with partners (internal and external) on the implementation and measurement of all approved media plans and projects
• Program analysis and optimizationWhat You Need to Succeed
  • Currently enrolled full time and pursuing a BA/BS degree in Marketing, Advertising, Communications, Journalism or Behavioral Sciences ; or equivalent degree required. You must be graduating between December 2023 - June 2024.
  • Exceptional attention to detail and project management skills
  • Strong Excel experience
  • Strong problem-solving skills
  • Highly collaborative work style
  • Positive, upbeat attitude

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