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Regional Integrated Marketing Lead, Customer Solutions Marketing

Company: Cisco
Location: San Jose
Posted on: January 24, 2023

Job Description:

Why You'll Love Cisco

We change the World, you will become passionate about your employer and the brand you represent. Everything is converging on the Internet, making networked connections more meaningful than ever before in our lives. Our employees' groundbreaking ideas impact everything. Here, that means we take creative ideas from the drawing board to dynamic solutions that have real world impact. You'll collaborate with Cisco leaders, partner with mentors, and develop incredible relationships with colleagues who share your interest in connecting the unconnected. You'll be part a team that cares about its customers, enjoys having fun, and you'll take part in changing the lives of those in our local communities. Come prepared to be encouraged and inspired.

What You'll Do

We are looking for a Senior Director, Regional Integrated Marketing to drive the Networking Experiences integrated marketing strategy in Americas, APJC and EMEA. The regional integrated marketing lead will partner closely with the Global Integrated Marketing lead to drive regional integrated marketing programs that map to the global strategic campaign plan. The ideal candidate is strong enough to handle a bit of ambiguity, comfortable working cross-functionally to understand the business needs, and lead a team that builds measurable programs that drive marketing influenced pipeline. As the Regional Integrated Marketing lead, you will be responsible for leading strategy, planning and execution of the global campaign within our key regions.

  • Advise the GTM plans and marketing roadmap in collaboration with key partners across sales, marketing, and product teams
  • Drive consistent coordinated marketing initiatives with leaders in all three regions, including building the campaign program strategy, identifying acquisition channels and tactics, informing creative development, owning project and workstream management in partnership with audience and product marketers
  • Ensure development of sales and partner ready resources for amplifying programs in the region
  • Create a center of excellence for regional best practices
  • Partner with Partner Integrated Marketing leader to drive partner integrated marketing program strategy
  • Standardize regional approach to measure performance in order to provide data-validated insights to optimize regional programs, find new opportunities, and deliver on overall performance against short- and long-term objectives

    Who You'll Work With

    This individual will work with regional leaders to develop end-to-end marketing programs mapped to the global integrated marketing strategy for Americas, APJC and EMEA - defining our acquisition strategy to drive market share growth and deliver influenced marketing pipeline against key business goals

    Who You Are

    Our minimum requirements for this role:
    • 10+ years in marketing, 5+ years in a global leadership role
    • Strong marketing campaign management experience
    • Previous experience working cross functionally, specifically with sales teams
    • Innovative and creative problem-solver with strong communication skills across internal and external stakeholders
    • Proven track record of working at the strategic and tactical level to develop and execute campaigns
    • Comfortable with project management across many teams and able to track and communicate projects from briefing to launch

      Why Cisco

      #WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all.

      We embrace digital, and help our customers implement change in their digital businesses. Some may think we're "old" (36 years strong) and only about hardware, but we're also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do - you can't put us in a box!

      But "Digital Transformation" is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)

      Day to day, we focus on the give and take. We give our best, give our egos a break, and give of ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take difference to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward.

      So, you have colorful hair? Don't care. Tattoos? Show off your ink. Like polka dots? That's cool. Pop culture geek? Many of us are. A passion for technology and world changing? Be you, with us!

      Message to applicants applying to work in the U.S.:
      When available, the salary range posted for this position reflects the projected hiring range for new hire salaries in U.S. locations. For non-sales roles, the hiring ranges reflect base salary and do not include bonuses, equity, or benefits. Hiring ranges for sales positions include base and incentive target, and do not include equity or benefits. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications or training. Applicants may not be eligible for the full salary range based on their U.S. hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.

Keywords: Cisco, San Jose , Regional Integrated Marketing Lead, Customer Solutions Marketing, Advertising , San Jose, California

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