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Digital Marketing Manager

Company: Sakuu
Location: San Jose
Posted on: November 25, 2022

Job Description:

This is an exciting and important role where you will be responsible for, and lead, all initiatives pertaining to performance marketing-both organic and paid.
Responsibilities Your core responsibilities will be to create comprehensive strategies that span core performance marketing channels, including but not limited to: Instagram, Twitter, Facebook, YouTube, and search affiliates. Additionally, driving and promoting all aspects related to the company website and blog, worldwide. You will focus on advancing the complete digital marketing funnel, which will include collaborating with agencies of record, and a broad spectrum of internal teams, to implement digital marketing tactics, integrated with the overall marketing plan, and achieve performance goals.
You will have responsibility for digital strategy and plan execution as it pertains to internal marketing and communications, various external creative agencies, and public relations. You will create and implement strategies that prioritize key annual sales goals. You will ensure that our website is fully optimized for SEO. You will develop A B test plans that have actionable outcomes.
You will be the company expert as it pertains to all matters in performance marketing-supporting overall marketing strategies, while driving and testing new ideas, and always pushing beyond industry trends. You will be responsible for developing regular comprehensive reporting of all performance marketing channels and making recommendations for further investment or changes to current investments-and present this to leadership. You will be responsible for budgeting and monthly forecasts ensuring that related agencies to digital marketing campaigns are aware of strategies, and guardrails to ensure they can properly execute the brand priorities and remain within budget forecast. In totality, you will assume full initiative and responsibility for your role and demonstrate total responsibility and accountability.
BenefitsAs a team member at Sakuu, you'll enjoy:--- Comprehensive benefits package including medical, dental, vision, and life insurance--- 4 weeks of paid time off--- Stock options --- Career development --- Company provided meals, snacks, and drinks
Qualifications: Qualifications and Skills ---BA/BSdegree, or advanced degree and certificates in related field. --- 5+ years in performance digital marketing role, demonstrated with a proven track record, demonstration of leadership and responsibility, and shareable portfolio of success. --- Strong experience in SEO optimization. --- Track record of building and leading successful performance marketing campaigns --- An interest in furthering products and ideas that advance a sustainability-first agenda --- Comfortable and confident self-starting, driving a vision and implementing a plan from scratch. Ability to present a budget and stay within that budget. --- Fully fluent and proficient in excel, mastery of analytics and measurement programs, such as Google Analytics. Familiarity with Figma helpful. --- Extensive knowledge all digital marketing channels and how they interplay and how each plays an important role in overall strategy. --- Analytical ability to prove strategy and agenda with data. --- Excited to work in a dynamic, fast-paced culture where ambiguity and change occurs often. --- Able to adapt to multiple projects and tasks, often on short deadlines. --- A great team member who can lead and grow their responsibilities and look for new opportunities. --- Self-starter nature is critical. Drives ideas into action and looks for new opportunities to improve. --- Agency experience or comfort level of communicating with outside agencies to formulate and execute marketing plans. --- Strong project management skills. --- Clear communicator, able to make points and express strategy across all organizational levels, including presenting digital marketing plans and reporting results. --- Respectful to diverse groups, and comfortable communicating across the organization--- Detail oriented that can meet deadlines and advance priorities --- Creative thinker that is analytical and curious. --- Self-awareness is key. Able to recognize own strengths and weaknesses and always seek improvement.
Equal Opportunity: Sakuu is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.

Keywords: Sakuu, San Jose , Digital Marketing Manager, Advertising , San Jose, California

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