Social Media Strategist (Fully Remote)
Company: Just Drive Media
Location: San Jose
Posted on: November 25, 2022
You are:A social media superstar who can rock the planning,
execution, community management and optimization of social media
strategies across existing and emerging channels for our
predominantly tech clients, which are a mix of industry-leading B2B
and B2C brands.
You get excited about dreaming up creative campaign ideas, and are
an expert in understanding how social media can be integrated
within a comprehensive marketing plan. You know how to leverage the
right technologies, people and processes to get the job done well.
You have experience recommending and implementing tactics that can
be used to build audiences, drive engagement and meet broader
business goals - and are comfortable experimenting to figure out
what really moves the needle.
Through a strong understanding of communications strategies -
including but not limited to social media marketing, community
management, influencer/developer/blogger relations, content
marketing, paid social media and employee/customer advocacy - you
take an active role in all aspects of client management, from
planning to execution.
The social media strategist serves as a day-to-day account lead for
multiple clients, with a strong project management mindset. You
collaborate closely with client stakeholders, serving as an
extension of their team. You are highly detail oriented - you can
handle the pace of many different concurrent projects, keeping
everything organized, juggling and meeting deadlines, and making
sure the "t's" are crossed and "i's" dotted in every single
You have a proven track record and can demonstrate how your
concepts and actions have helped drive brand awareness, audience
growth, engagement and ROI for the brands you've worked for/with.
You embrace a constant testing/learning approach, and are skilled
in delivering - and coaching others to deliver - strategic
recommendations that you implement for the client.
We are:Just Drive Media (JDM), named PR Week's 2022 Outstanding
Boutique Agency, is a digital PR & marketing firm that consistently
delivers exceptional results for our clients, which include some of
the world's leading technology/digital brands. Since we work in
such a fast-paced industry, we are devoted to staying on top of the
latest advances and innovations in PR, social media and technology,
and continuously strive to improve upon our thinking, approaches,
recommended programs and tactics. This is why our clients tend to
stick around long term.
We're also a fully virtual company, which means our team is
geographically diverse and enjoys the flexibility of this
arrangement. As communications pros, remote collaboration comes
naturally to us and works well; it also helps support our core
value of a life-work balance.
Along with surrounding you with a great team, we want to ensure we
take care of all your benefits as well. JDM offers 100% fully paid
Medical, Dental and Vision Insurance plans, 401k match and
Life/Long Term/Short Term & Disability Insurance - also 100% paid
for by JDM. We offer maternity AND paternity paid leave plans,
flexible working hours, a flexible PTO offering, more than the
'usual' paid company holidays, plus a bunch of added extras like a
workspace stipend and monthly 'Fringe Benefits' allowance.
- Community Management: Serves as the voice of our clients,
managing outbound posting on social channels and proactively
engaging with targeted audiences to drive engagement and growth.
Experienced in tools such as Hootsuite, Sprout and/or
- Paid Social: Create, target, monitor and optimize paid
campaigns on Google, Facebook, Instagram, LinkedIn, Twitter,
YouTube, etc. Manage budgets, bids and keywords; test, optimize and
report on performance.
- Communication: Communication is critical, including written
communication with clients and team in addition to the ability to
create compelling, detail-oriented social content that encourages a
high level of interaction and engagement.
- Client Relations: Provides the highest level of strategic
counsel/input to clients and executives, leading client calls and
presentations. Demonstrates excellent judgment in any difficult
client or staff situations, including up-leveling concerns when
needed. Responsible for overall account health; works with clients
to develop appropriate scopes of work, and to oversee seamless
delivery to budget, deadlines and expectations.
- Client Knowledge: Brings an industry view to development of
client goals; uses data-driven insights to anticipate outcomes,
flag issues and make recommendations; recommends the right outside
resources when needed (designers, tools, etc.)
- Strategy: Brings depth of digital content expertise and
experience to the role of strategic problem solver; develops,
manages and executes social strategy and tactical plans; checks in
regularly to ensure client goals are being met; demonstrates
understanding of client business goals; makes proactive
recommendations around objectives and strategies; experiments with
new tactics and approaches; consults with clients and internal team
as needed to provide the right recommendations.
- Project Management: Proactively drives the strategy, keeping
the client and other team members on task with deadlines and
deliverables. Not afraid to push to get resources needed to move
- Accuracy: Strong writing and analytical skills, with an eagle
eye that spots any typos, design issues or analytics errors before
anything is posted publicly or delivered to the client.
- Creativity: Ability to come up with fun, creative ways of
approaching campaigns and solving any problems/challenges that may
arise. You'll work with clients and the JDM team on the creation of
social media assets (i.e. photos, videos, blog posts, landing
- Analytics: Works with our analyst team to report on owned,
earned and paid metrics, mining the data for insights and
recommendations that can be used to optimize efforts. Familiarity
with Google Analytics and how social metrics funnel into broader
- Agency Role(s): Serves as a subject matter expert to educate
and advise our teams and clients on best practices, emerging
technologies and more; proactively mentors and provides
constructive feedback to teams/peers; contributes to training and
development programs; represents agency and/or clients at key
industry events; oversee vendor relationships.
- Collaboration: Works cross-functionally with other internal
company teams to maximize opportunities for collaboration and
strengthen client strategies and relationships.
- Industry Knowledge: Stays on top of the latest trends,
technologies and best practices across all social and other
marketing channels to help us think through our approaches,
recommendations to clients, new channels and techniques to test,
- Personal/Professional Growth: Is always on the lookout for
opportunities to expand his/her own professional skill set.
- Pursuit of Excellence: Dedicated to achieving results that seem
beyond your reach and encourage the same in others. Speaks up when
help is needed and is realistic about his/her ability to commit to
projects, deadlines and time commitments.
- PR Mindset: Always has the client's reputation in mind, with a
360 - view of how our efforts impact the brand.
Essential skills and experience:
- At least 5 years of social media experience - tech and/or B2B
- Experience with community management tools such as Hootsuite,
Sprout and/or Sprinklr.
- Account management & project management experience.
- Data analysis experience & data interpretation skills.
- Precise attention to detail, but also the ability to think
critically and see the bigger picture.
- Excellent written and verbal communicator with strong
- A genuine passion for all things tech, social, digital
innovation and data-driven insight.
- An eagerness to learn new things, and a willingness to do
things that may not always fit perfectly into the job
- Superior organizational and time management skills - ability to
manage multiple projects and meet deadlines, without sacrificing
- Experience managing paid social media strategies.
Keywords: Just Drive Media, San Jose , Social Media Strategist (Fully Remote), Advertising , San Jose, California
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