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Marketing Automation Specialist

Company: Smartsheet Inc
Location: San Jose
Posted on: September 22, 2022

Job Description:

We are seeking an experienced Marketing Automation Specialist to join our Marketing Automation team within Revenue Operations. We're looking for a highly motivated and intelligent individual who can make an immediate positive impact. Your mission is to design, build, measure, and improve the effectiveness of our marketing automation using Marketo. In this role, you can have a significant impact in an already rapidly growing company. You will work closely with marketing, sales, and executive management teams.
In 2005, Smartsheet was founded on the idea that teams and millions of people worldwide deserve a better way to deliver their very best work. Today, we deliver a leading cloud-based platform for work execution, empowering organizations to plan, capture, track, automate, and report on work at scale, resulting in more efficient processes and better business outcomes.
This role reports to our Manager, Marketing Automation based in the US.
You Will:

  • Understand and help improve our marketing automation strategy and process.
  • Build and maintain automated marketing campaigns with performance focus.
  • Lead nurturing - iterate to find the best timing and message to move leads down the funnel.
  • A/B test emails and landing pages - plan, build, execute and analyze.
  • Own data hygiene process including deduping, database size management, and cleansing.
  • Build out complex campaigns in a clear and maintainable manner.
  • Analyze what's working and what's not.
  • Drive customer acquisition, retention numbers, and engagement metrics to goal.

    You Have:

    • 1 - 2 years of related job experience.
    • Experience with email marketing - Marketo preferred.
    • Bachelor's degree in business or equivalent discipline.
    • Metrics/analysis/results orientation.
    • Proactive approach - ability to work with minimal guidance, set and adjust priorities.
    • Exceptional attention to detail.
    • Strong communication skills.
    • Agility to quickly adjust priorities and shift direction.
    • Achievers mindset - you don't want a job, you want to make a huge impact.

      Perks & Benefits:

      • Fully paid Health & Life insurance for full-time employees and family members
      • Monthly stipend to support your work and productivity
      • 12 days paid Vacation + Flexible Time Away Program
      • 20 weeks fully paid Maternity Leave
      • 12 weeks fully paid Paternity/Adoption Leave
      • Personal paid Volunteer Day to support our community
      • Opportunities for professional growth and development including access to LinkedIn Learning online courses
      • Company Funded Perks including a counseling membership and your own personal Smartsheet account
      • Teleworking options from any registered location in Costa Rica (role specific)

        Equal Opportunity Employer:
        Smartsheet is an Equal Opportunity Employer committed to fostering an inclusive environment with the best employees. We provide employment opportunities without regard to any legally protected status in accordance with applicable laws in the US, UK, Australia, Germany and Costa Rica. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.
        At Smartsheet, we strive to build an inclusive environment that encourages, supports, and celebrates the diverse voices of our team members who also represent the diverse needs of our customers. We're looking for people who are driven, authentic, supportive, effective, and honest. You're encouraged to apply even if your experience doesn't precisely match our job description-if your career path has been nontraditional, that will set you apart. At Smartsheet, we welcome diverse perspectives and people who aren't afraid to be innovative-join us!

Keywords: Smartsheet Inc, San Jose , Marketing Automation Specialist, Advertising , San Jose, California

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