Performance Marketing Analytics Manager (On-site or Remote)
Company: Aquent
Location: San Jose
Posted on: August 6, 2022
Job Description:
Performance Analytics ManagerThe Performance Analytics Manager
will partner with the entire organization to create a comprehensive
view of contributions to business performance. Additionally, this
role will leverage these insights to identify new opportunities to
shape our marketing strategy and deliver more value.
Responsibilities of Role:
- Lead and advance the measurement strategy for marketing
- Manage our entire measurement system including internal
attribution, MMM and MTA methodologies
- Collaborate with program teams across the organization to
ensure consistency of measurement
- Lead portfolio level analyses that optimize investment
decisions across marketing
- Identify industry drivers of demand and their impacts on our
business
- Deliver program level analyses and reports to senior
leadershipQualifications and Requirements:
- BA/BS in Business, Engineering, Computer Science, Math,
Economics, or related field
- 7+ years of marketing analysis or similar experience
- Experience with advanced analytics, statistics, and modeling
preferred
- Experience using SQL, Python, Excel, Tableau, and PowerPoint is
a plus
- MMM/MTA experience a plus but not requiredAbout our client:Our
client disrupted the auto industry by delivering the honest,
transparent and high-integrity experience customers want and
deserve. This innovative thinking around the way cars are bought
and sold has helped them become the nation's largest retailer of
used cars, with over 200 locations nationwide.Their amazing team of
more than 25,000 associates work together to deliver iconic
customer experiences. Along the way, they help every associate grow
their career and achieve their best, at work and in their
community. They are recognized for their commitment to training and
diversity and are one of the FORTUNE 100 Best Companies to Work For
-.Our client is an equal opportunity employer, and all qualified
candidates will receive consideration for employment without regard
to race, color, religion, sex, sexual orientation, gender identity,
genetic information, national origin, protected veteran status,
age, disability status, or any other characteristic protected by
law.Their Commitment to Diversity and Inclusion:Committed to
bringing together people from different backgrounds and
perspectives, providing employees with a safe, welcoming, and
inclusive work environment.Our client is an equal opportunity
employer, and all qualified candidates will receive consideration
for employment without regard to age, race, color, religion, sex,
sexual orientation, gender identity, gender expression, genetic
information, national origin, protected veteran status, disability
status, and any other characteristics protected by law.
Keywords: Aquent, San Jose , Performance Marketing Analytics Manager (On-site or Remote), Advertising , San Jose, California
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