Performance Marketing Analytics Manager (On-site or Remote)

Company: Aquent
Location: San Jose
Posted on: August 6, 2022

Job Description:

Performance Analytics ManagerThe Performance Analytics Manager will partner with the entire organization to create a comprehensive view of contributions to business performance. Additionally, this role will leverage these insights to identify new opportunities to shape our marketing strategy and deliver more value. Responsibilities of Role:

• Lead and advance the measurement strategy for marketing
• Manage our entire measurement system including internal attribution, MMM and MTA methodologies
• Collaborate with program teams across the organization to ensure consistency of measurement
• Lead portfolio level analyses that optimize investment decisions across marketing
• Identify industry drivers of demand and their impacts on our business
• Deliver program level analyses and reports to senior leadershipQualifications and Requirements:
  • BA/BS in Business, Engineering, Computer Science, Math, Economics, or related field
  • 7+ years of marketing analysis or similar experience
  • Experience with advanced analytics, statistics, and modeling preferred
  • Experience using SQL, Python, Excel, Tableau, and PowerPoint is a plus
  • MMM/MTA experience a plus but not requiredAbout our client:Our client disrupted the auto industry by delivering the honest, transparent and high-integrity experience customers want and deserve. This innovative thinking around the way cars are bought and sold has helped them become the nation's largest retailer of used cars, with over 200 locations nationwide.Their amazing team of more than 25,000 associates work together to deliver iconic customer experiences. Along the way, they help every associate grow their career and achieve their best, at work and in their community. They are recognized for their commitment to training and diversity and are one of the FORTUNE 100 Best Companies to Work For -.Our client is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, age, disability status, or any other characteristic protected by law.Their Commitment to Diversity and Inclusion:Committed to bringing together people from different backgrounds and perspectives, providing employees with a safe, welcoming, and inclusive work environment.Our client is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, gender expression, genetic information, national origin, protected veteran status, disability status, and any other characteristics protected by law.

Keywords: Aquent, San Jose , Performance Marketing Analytics Manager (On-site or Remote), Advertising , San Jose, California