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Technical Marketing Manager

Company: Kemet
Location: San Jose
Posted on: August 6, 2022

Job Description:

KEMET, a YAGEO company, is a world class leader in passive electronic components, offering our customers, across all global industry segments, the broadest selection of capacitor, magnetic, resistor, circuit protection and sensor technologies in the industry. Our vision is to be the preferred supplier of electronic component solutions demanding the highest standards of quality, delivery and service.

The KEMET Technical Marketing Manager has responsibility to position KEMET and its products in the market space in a manner that will resonate with the various technical personas of our business. These personas include design engineers, engineering managers, sourcing managers, and others that would be interested in the technology of KEMET, whether they are highly technical or non-technical business professionals. This role acts as a translator between the key features and benefits of our products and technologies and what the needs are of electrical systems and the engineers that design them. Another major responsibility of this role is to advance the development of K-SIM, the KEMET simulation platform. A candidate with strong technical acumen as well as strong content and digital marketing skills will be the most successful one.


* Coordinate on positioning and strategy with Technical Product Managers
* Design and execute marketing campaigns to align with business goals and strategy
* Produce, review, and ideate content in support of campaigns and new product introduction (NPI) activities
* Execute, architect, and optimize that NPI process to ensure on-time delivery of content
* Identify digital key performance indicators (KPIs) of digital content and align on strategies to improve content performance
* Ascertain technical accuracy and relevance of content assets
* Create and execute on the roadmap for the current and future state of KEMET digital tools
* Coordinate with product managers and R&D professionals on the development and implementation of component models into K-SIM
* Complete and coordinate user acceptance testing of features related to K-SIM and the KEMET digital engagement platform
* Work with digital engagement on the technical positioning and user expectations of KEMET digital properties
* Identify and communicate technology drivers that will impact the positioning and adoption of KEMET products
* Coordinate and grow the KEMET Global Webinar series via content selection and promotion
* Create and execute on a technical content architecture strategy that is complete in scale, reach, and types of technical content
* Act as a technical resource to advise other marketing groups on technology and engineering culture and processes


* BS or Master's in Electrical Engineering
* 5+ years in a design engineering role including circuit design and validation
* Design experience with power delivery network schemes and topologies
* In-depth knowledge of semiconductor operation and technologies
* Experience with content management systems (CMS) such as WordPress of Adobe Experience Manager
* Experience with inbound marketing techniques such as content marketing and account-based marketing
* Experience with marketing automation flows and tools such as Marketo or HubSpot
* Knowledge of search engine optimization (SEO) techniques
* Exceptional written, verbal, and presentation skills
* Understanding of the electronic supply chain and fulfillment organizations
* 10%-25% travel to the field and between KEMET offices regionally and globally

Bonus Skills

* Software or web development acumen such as CSS, Javascript, C#, Java, PHP, and Node
* Experience with sales and/or franchised distribution
* Experience with prescriptive or descriptive analytics and business intelligence tools such as PowerBI

KEMET does not discriminate on the basis of race, color, age, sex, gender, sexual orientation, gender identity and expression, ethnicity or national origin, disability, pregnancy, religion, political affiliation, union membership, protected veteran status, protected genetic information, marital status or any other characteristic protected by applicable federal, state or local law, in making employment decisions including but not limited to hiring, wages, promotions, rewards, and access to training. Qualified applicants and workers shall be provided with reasonable accommodation for disability and religious practices.

Keywords: Kemet, San Jose , Technical Marketing Manager, Advertising , San Jose, California

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