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Marketing Manager, Customer Reference REMOTE-FRIENDLY

Company: Big Sky Communications
Location: San Jose
Posted on: May 14, 2022

Job Description:

You have first-hand Customer Advocacy experience. As an experienced professional, you understand how customer references and advocates strengthen sales, marketing, public relations, analyst relations, and other key areas. You work effectively with customer advocates and stakeholders to uncover the right opportunities that highlight each customer---s success. Technology doesn---t intimidate you. In fact, it---s motivating to know your talents will help others understand the benefits of complex technology. You have direct experience working in B2B enterprise technology marketing. You are a Storyteller. You enjoy and thrive on finding and telling the stories your audience wants to hear. As a proven professional in one or more functions in the marketing field, you have the relationship-building, storytelling, and leadership skills to deliver results. We are Big Sky Communications. For more than 20 years, we---ve built and managed global Customer Reference and Customer Advocacy Programs for high-tech industry leaders. From program design and development, to advocate recruitment, request fulfillment, and content development, Big Sky works with its clients to engage advocates, uncover compelling stories, and provide creative ways to share them. Clients include Adobe, Akamai, Coursera, Meta, Google Cloud, Informatica, Pure Storage, SAP, ServiceNow, Matterport, VMware, and more. The Opportunity: As a Customer Advocacy Manager, you will execute day-to-day Customer Reference and Customer Advocacy Program activities for the assigned high-tech client(s). This role works collaboratively with our client(s) and internal account teams to identify and recruit advocates, engage them in sales and marketing activities, and oversee content development. This role works with client teams to execute the desired strategy and achieve desired results. In this role, you will: Conduct outreach to and drive relationship development with client sales teams and customers to identify and engage customer advocates for sales and marketing activities Manage incoming requests from stakeholders in sales and marketing to fulfill requests for customer advocates to participate in sales (peer-to-peer referencing), as well as in general marketing, PR, AR, events, and other activities Collaborate with clients--- analyst relations teams to engage customers to participate in influential analyst research, including Forrester Wave, Gartner Magic Quadrant, and IDC MarketScape reports, among others. Establish and execute strategies and tactics to drive customer reviews on sites including Gartner Peer Insights, G2, and TrustRadius Coordinate and conduct customer interviews to capture each customer---s potential story and assess their suitability to participate in reference activities, marketing content, media opportunities, and more Craft story angles and work with writers and design teams to produce high-quality content --- including customer stories, blogs, social media, slides, and more --- that aligns with a client---s program strategy and key messaging Manage content through development, reviews and approval cycles, and publishing Interact regularly with client contacts to provide status updates on program activities in progress Collaborate with clients, internal teams, and external vendors to accomplish work, as needed Track program activities in clients--- systems and provide ongoing support for program reporting Assist with special projects and other activities as needed Requirements Competencies You Demonstrate: Relationship Building, Influence, & Interpersonal Skills: Your interpersonal skills enable you to broadly influence and effectively forge partnerships both internally and externally. Your professional poise translates to the ability to represent Big Sky to client stakeholders. Customer Reference and Customer Advocacy Expertise: You understand how customer references and customer advocacy impacts a company---s sales efforts. You have experience using common Customer Marketing technology platforms, including Influitive, SlapFive, Crowdvocate, Upland/RO Innovation, or Point of Reference, a plus. Experience with Salesforce also beneficial. Your work shows your solid communication and editing skills. You---ve produced work that demonstrates a grasp of technical subjects and business trends. Strategic Thinking & Judgement: You think strategically and creatively to meet client objectives. You exercise independent judgment, critical thinking, and follow-through to execute projects from initial stage through completion. Project & Workflow Management: You complete projects on time, on budget, and the work product is high-quality. You are highly organized and thrive on creating efficiencies in detail-oriented, process-driven programs. You excel in your ability to prioritize work on multiple projects simultaneously. Self-directed and resourceful, you---ve demonstrated your ability to thrive in a fast-paced environment. Your experience includes: Bachelor---s Degree required 3 or more years of experience supporting customer reference, customer advocacy, marketing, PR, or AR programs Prior agency or consulting experience a plus Experience with peer review platforms such as Gartner Peer Insights, G2, or TrustRadius a plus. Benefits Individual Development: We are committed to providing individualized growth and development opportunities that align with your career goals. Professional Growth: Our many long-term employees enjoy the ability to grow as professionals through mentoring, new projects, and working with our clients. Working with experts in customer marketing and advocacy is excellent, hands-on experience Health, Wellness, and Insurance: Paid employee premiums options for Medical, Dental, Vision insurance 401K match, LDI, Life Insurance, Employee Assistance Program, and Health Savings Account (HSA) options Paid Personal Time Off and Annual Paid Holidays, plus paid office closure between Dec 25 --- Jan 1 each year Location: Qualified candidates from across the U.S. encouraged to apply Compensation is commensurate with candidate qualifications and the local or regional market.

Keywords: Big Sky Communications, San Jose , Marketing Manager, Customer Reference REMOTE-FRIENDLY, Advertising , San Jose, California

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