Marketing Manager - The Ritz-Carlton (21142875)
Company: Marriott International, Inc.
Location: San Jose
Posted on: January 16, 2022
Live Fully at Marriott International #1 Leader in
At Marriott International, you have the opportunity to grow in your
career, work with teammates that feel like family, and help make
our world a better place.
The Ritz-Carlton, Half Moon Bay located at 1 Miramontes Point Road,
Half Moon Bay, CA, 94019 is hiring a Marketing Manager.
Opportunity for 2 days remote and 3 days on site
Promotes on-brand messaging to customers through traditional,
digital, and social media channels with the goal of driving revenue
and supporting total hotel goals. Builds direct marketing plans,
targeted campaigns, and activated channels to drive consumer
awareness and preference, increasing market share, and building
broader portfolio and brand awareness. Showcases Food and Beverage
promotions, both to hotel guests and to local patrons. Connects
into resources in their region. Liaises and builds deep
partnerships with their regional eCommerce and Marketing teams to
verify all local, social, and digital marketing efforts are
effectively integrated with the selling efforts for the
organization. Develops and executes basic marketing strategy across
multiple outlets and for the positioning and pull-through of
continent strategy that align with hotel goals. Supports and
implements marketing strategies designed to drive topline revenue
and achieve RevPar/share-of-wallet goals. Manages all internal and
external communication, digital presence, including but not limited
to property website, third party channels and social media while
maintaining brand integrity. Activates incremental marketing
opportunities ranging from partnerships, third-party sites and
CVBs. Reports out on campaign performance to SMR (Sales, Marketing
& Revenue Management) leadership as requested.
Education and Experience Required:
2-year degree from an accredited university in Marketing, Public
Relations, Business Administration or related major and 4 years
the sales, marketing, digital or related professional area;
hospitality marketing or digital advertising experience
4-year bachelor's degree in Marketing, Public Relations, Business,
or related major; 2 years experience in the sales, marketing,
digital or related professional area; hospitality marketing or
digital advertising agency experience preferred.
CORE WORK ACTIVITIES
Marketing and Digital
Develops and executes the overarching marketing strategy from
marketing plans to budgets for hotel/group of hotels that align
with business priorities, with support and consultation of the
Cultivates partnership with and active participation in demand
generation strategy development (SMR).
Reconciles marketing plan monthly with accruals, forecast in
conjunction with Director of Finance.
Leads and/or partners with Hotel Operations to
conceptualize/execute property-level Programming and Activation,
based on brand guidelines.
Serves as the hotel(s) brand guardian / liaison, verifying all
marketing reflects brand voice. Leads the strategic pull-through of
continent and brand promotions and campaigns.
Partners with Revenue Management to develop and execute promotional
Develops and manages property email marketing strategy, digital
strategy across M.com and Third-Party sites, paid media campaigns
and performance and verifies proper execution.
Supports group lead generation efforts.
Runs, reviews, analyzes and clearly articulates to stakeholders key
reports and adjust strategy accordingly.
Manages internal and external partners to verify deliverables are
executed to support hotel strategy.
Develops annual digital marketing plan to maximize hotel revenue
production and identify digital marketing opportunities on third
party and local partner sites.
Monitors and provides recommendations for SEO and update as needed
in collaboration with MDS or agency.
Sets overarching messaging strategy for hotel/group of hotels
aligned with positioning.
Manages Marriott.com content (via EPIC, Efast, MDS Client
Community, etc.), OTA content (via respective extranet sites) and
Third-Party / Group Site content (via respective content management
Manages photography distribution including search photos,
pre-arrival photos, and photo gallery management.
Creates landing pages and Discovery Pages to enhance content, as
Manages guest communications (e.g. confirmation, pre-arrival,
Partnerships and Public Relations
Identifies and cultivates partnerships internally and externally,
including Marriott Digital Services (MDS).
Maintains frequent, active engagement with Area Directors of
Marketing to communicate overall recommendations and actionable
next steps based on identified findings, best practices, and
overall digital trends for their portfolio of hotels.
Manages PR agency, if applicable, or internal PR messaging.
Manages execution of PR events and promotions.
Outlet and Ancillary
Manages outlet marketing opportunities on third party and local
Defines in-house F&B programming in partnership with F&B
Director and manage execution.
Develops and implements social strategy.
Manages paid social media budget and strategy.
Assists in reviewing social media content calendars and collect
local area and property events.
Leads, owns and directs asset development, including hotel
collateral, photoshoots (sourcing, planning, on-site execution,
Measures and communicates success of campaigns and digital
performance using relevant reports tools.
Demonstrates the ability to create and maintain strong
relationships and negotiation skills with key internal and external
partners/stakeholders (e.g. GMs, Sales and Revenue Leaders,
Regional Team, media representatives).
Collects, reviews, and submits invoices for property marketing
efforts and manage the overall submission process.
Completes other reasonable duties as requested by leadership.
Apply now at
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Additional Location(s): San Mateo, California; South San Francisco,
California; Menlo Park, California; San Bruno, California; Redwood
City, California; Millbrae, California; Burlingame, California;
Marriott International is an equal opportunity employer. We believe
in hiring a diverse workforce and sustaining an inclusive,
people-first culture. We are committed to non-discrimination on any
protected basis, such as disability and veteran status, or any
other basis covered under applicable law.
Keywords: Marriott International, Inc., San Jose , Marketing Manager - The Ritz-Carlton (21142875), Advertising , San Jose, California
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