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Digital Marketing Manager

Company: FenixCommerce Inc.
Location: San Jose
Posted on: January 15, 2022

Job Description:

Job Description:
We are looking for an experienced digital marketing manager who knows how to balance creativity, data, and analysis to build winning marketing campaigns that drive conversions and revenue for our fast-growing eCommerce SaaS company.

You'll need to come in, learn our business, and thoughtfully challenge the status quo, bringing new innovative audiences and data-informed ideas. If you're a resourceful problem solver with a passion for digital marketing, leading a team, and a demonstrated ability to produce successful campaigns that consistently hit lead and revenue goals, we'd love to chat.

What You'll Be Doing
Manage, Coach, & Develop the Team -- You'll be leading a marketing team of 5 people based in India, working with them on workload management, campaign planning, content execution, and performance management. You'll be reporting to our VP of Marketing/Growth based in Los Angeles.
Create Proven Marketing Campaign Playbooks -- You'll define, test, deploy, and optimize foundational playbooks we'll use to launch campaigns faster and with stronger results. This includes campaign cadence, copy approaches, templates, and more to ensure campaigns hit the goals you help set.
Copywriting & Copy Review - - You'll help create, review and edit compelling, direct-response copy for emails, landing pages, blog posts, social media posts, and ads that drive clicks and conversions. You'll also provide useful feedback, rewrites, and training to ensure we always deploy messaging that speaks to our customers, engages our audience, and converts.
Analyze & Optimize Marketing Performance -- Using a combination of Hubspot, Google Analytics, Excel/Sheets, and split testing you'll identify what works and what doesn't to increase all KPIs.
Strategize & Advance Our Strategy - - You'll work with your team and the VP of Marketing/Growth to increase your use of data to improve targeting, personalization, and increase the scale and profitability of your marketing strategy.

Qualifications & Behaviors We're Looking For:
-Bachelor's degree in business, marketing, communications, data, or related area
-You have 5+ years of experience with digital marketing strategy, campaign execution that drives traffic, leads, and revenue
-Must have 2+ years of experience managing a team of 2 or more marketers and accountability for an annual revenue budget
-Must be a strong copywriter
-Must be experienced analyzing marketing funnels, ideating and running a/b split tests and optimizing overall performance
-You have experience managing many campaigns
-You are proficient in using MS Excel/Google Sheets, Google Analytics, HubSpot, etc.
-You're a versatile marketer who balances creativity with analysis and proactively learns and develops new skills regularly

Keywords: FenixCommerce Inc., San Jose , Digital Marketing Manager, Advertising , San Jose, California

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