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Content Marketing Manager/Senior Content Marketing Manager

Company: Lever
Location: San Jose
Posted on: November 22, 2021

Job Description:

Content Marketing Manager/Senior Content Marketing Manager AppZen is the leader in Finance AI software built to deliver autonomous processing for modern finance teams. Our patented artificial intelligence software uses deep learning, semantic analysis, and computer vision to accurately and efficiently process intelligence from thousands of data sources, documents, and images so that organizations can better understand financial transactions and make smarter business decisions. Over 1,000 global enterprises, including one-third of the Fortune 500, use AppZen's Expense Audit and Autonomous AP products to replace manual finance processes and accelerate the speed and agility of their business. Visit us at and follow us on LinkedIn . The content marketing manager/senior content marketing manager will lead the development and execution of a holistic content strategy to improve our thought leadership, business results, and presence in the market. You'll work with marketing and other cross-functional colleagues, including growth, sales, and product, to ensure we are telling the right stories in the right formats across paid, owned, and earned campaigns throughout the buyer's journey.-- This is a unique opportunity to join an exciting and innovative startup, build our content library, and create an integrated purpose-built content strategy playbook. This role will report to the VP of Product & Content Marketing. Responsibilities

  • Lead all content marketing initiatives which includes: creating and managing the content calendar; and driving desired brand perception, traffic, and leads from content marketing
  • Plan, develop, and implement insight-driven, high-value thought leadership content strategy, including thought leadership blogs, whitepapers, ebooks, customer case studies, datasheets
  • Edit, proofread and improve all customer-facing assets
  • Work closely with Product and Marketing partners to identify relevant topics and timely content themes
  • Collaborate closely with Demand Generation, Regional, and GTM Programs teams to both identify and leverage content across paid and owned marketing channels to drive awareness and growth
  • Collaborate with those teams to dovetail our content with our demand generation strategy and SEM/SEO initiatives
  • Gain customer understanding to determine who we should target for content marketing and understand pain points and topics to write content about
  • Measure and analyze content-related metrics on a regular basis and factor results into future content recommendations and development
  • Manage internal and external editorial resources to plan, develop, and deliver content
  • Understand the challenges faced by each buyer persona; use this to create targeted campaigns addressing and solving these challenges
  • Partner with customers and partners to create compelling case studies and testimonials Qualifications
    • Demonstrates strong collaboration, decision-making, and communication skills
    • Results-oriented and self-motivated, able to think strategically and execute tactically
    • Proven track record in B2B marketing, preferably in technology or SAAS industries
    • Possesses strong analytical, process, project management, verbal, written and presentation skills--
    • Can effectively communicate value propositions and drive initiatives across diverse audiences Preferred Qualifications
      • Prior domain experience in writing content targeting the following personas: CFOs, Controllers, Chief Accounting Officers, Chief procurement Officers, Heads of Accounts Payables, Head of Travel & Expense processing
      • Prior experience producing content for evangelizing a new category of enterprise software and familiarity with applying best practices in "Play Bigger"
      • Prior B2B marketing experience We are equal opportunity employer and value diversity All employment is decided on the basis of qualifications, merit and business need.

Keywords: Lever, San Jose , Content Marketing Manager/Senior Content Marketing Manager, Advertising , San Jose, California

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