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Sr. Marketing Programs Manager, Customer Marketing

Company: Sage Intacct
Location: San Jose
Posted on: April 8, 2021

Job Description:

Sr. Marketing Programs Manager, Customer Marketing The Senior Marketing Programs Manager, Customer Marketing, will design, develop, execute, and measure demand generation campaigns and programs producing qualified cross-sell and up-sell leads for the customer success sales team. The Senior Marketing Programs Manager has overall responsibility for highly targeted, integrated campaigns employing a wide range of tactics that result in net new opportunities within the customer base.-- Responsibilities:

  • Develop innovative strategies for generating high quality leads within installed base accounts through the use of integrated marketing campaigns encompassing email marketing, webinars, and a variety of other tactics
  • Drive end-to-end program execution: Initial program definition, creation of program components, execution processes, success measurement, and reporting
  • Serve as a key stakeholder in the creation, and refinement of, an optimized sales and marketing process
  • Translate the use of leading edge demand gen strategies, traditionally aimed at a prospect audience, to a customer audience
  • Design, build and test campaign deliverables such as: email copy, landing pages, calls to action, email layouts, etc.
  • Organize, maintain, and communicate a campaigns calendar reflecting all tactics to be used and the projected output of each
  • Collaborate closely with cross-functional teams to improve campaign performance, velocity, and overall effectiveness
  • Measure and report on performance of demand generation programs and campaigns using data contained in Marketo, Salesforce, Tableau, and other MarTech platforms Requirements:
    • Bachelor's degree in business, marketing, or related fields; MBA is a plus
    • 7-10+ years of experience in B2B integrated demand generation campaigns utilizing email, webinars, digital mediums, ABM concepts, advanced MarTech, etc.
    • Proven track record of designing, implementing, and delivering effective and innovative marketing programs
    • A unique ability to clearly convey a "1+1=3" value proposition message
    • Ability to develop and apply 'whitespace analysis' to maximize program results
    • Demonstrated success in partnering and building a successful relationship with sales
    • Strong understanding of demand generation, lead lifecycle, lead nurturing and the buyer's journey
    • Deep understanding of key metrics to gauge response rates across various tactics, as well as down funnel conversion rates for MQLs, SALs, and opportunities
    • Experience in content marketing, audience segmentation and campaign analytics
    • Excellent marketing project management skills to plan, execute and report on concurrent marketing projects and the ability to perform in a fast-paced and high energy environment
    • Exceptional written and oral communication skills, including copy writing and proofreading.
    • Self-motivated, hands-on, results-oriented, and a team player
    • Proven ability to work in a demanding fast paced environment Sage Intacct does not accept agency resumes. Please do not forward resumes to our jobs alias, employees, or any other company location. Sage Intacct is not responsible for any fees related to unsolicited resumes. Privacy Our HR Privacy Notice discusses the information we collect from applicants and how we use it. Sage Intacct is an Equal Opportunity Employer committed to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, or belief; national, social, or ethical origin; age; physical, mental, or sensory disability; sexual orientation; gender identity and/or expression; marital, civil union, or domestic partnership status; past or present military service; HIV status; family medical history or genetic information; family or parental status including pregnancy; or any other status protected by the laws or regulations in the locations where we operate. Sage Intacct will not tolerate discrimination or harassment based on any of these characteristics. As an equal opportunity employer, Sage Intacct is committed to a dynamic and diverse workforce. E-Verify Federal law requires Sage Intacct to confirm the identity and employment eligibility of all persons hired to work in the United States. Sage Intacct will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. Please read the attached notices, available in English and Spanish, for important information. You have been redirected to a Sage Intacct job page

Keywords: Sage Intacct, San Jose , Sr. Marketing Programs Manager, Customer Marketing, Advertising , San Jose, California

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