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Senior Product Marketing Manager

Company: Wrike, Inc
Location: San Jose
Posted on: February 21, 2021

Job Description:


Wrike is a collaborative work management platform that unifies systems and transforms the way teams plan, manage, and complete work. The Wrike platform is the digital workplace for the enterprise and partner of choice for 18,000 organizations and 2M+ users worldwide.--Our mission is to enable Operational Excellence by bringing out the best in teams and connecting work with business results. Wrike has been recognized as one of the fastest growing companies in North America on Deloitte's Technology Fast 500--- list for the last three years and has been named Leader in the Forrester Wave--- report for Collaborative Work Management Tools for the Enterprise in 2016 and 2018. In late 2018, Wrike joined the--Vista Equity Partners' portfolio of world-class technology companies to help fuel the company's global growth. Our US headquarters is in Downtown San Jose, California and we have several international offices, including our EMEA HQ in Dublin, Ireland, and our APAC HQ in Melbourne, Australia. Wrike has been named a "Top Workplace" by the Bay Area News Group for the last five years and has earned similar accolades from the San Diego Business Journal, San Francisco Business Times and the Silicon Valley Business Journal.-- We are guided by our three core values: Grow, Execute, and Collaborate. These values help us recruit the right talent to join our rapidly expanding team of 1,000+ Wrikers around the globe. It is important to us that each and every Wriker is not only eager to challenge themselves and knows how to get work done, but is an awesome addition to our company culture. We pride ourselves on our ability to attract, retain, and promote the very best talent.
About the Role

As a Senior Product Marketing Manager for Enterprise, you will be the expert in our enterprise offering, develop a deep understanding of the different personas, markets, and buying centers, and create differentiated messaging and positioning. You will collaborate with the product, sales, enablement, customer success and PMO functions to successfully launch products. You will collaborate closely with the Product, Sales, CS and Marketing teams to successfully take our enterprise offerings to the market and achieve revenue goals. You will create content to enable out GTM teams to successfully position and sell our products. You will research our target industries, create personas, journey maps, messaging and content for internal and external audiences. You will deliver webinars, create content for different verticals, solutions, and personas, speak at industry events and trade shows

  • Develop a deep understanding of the different enterprise buying centers, personas and pain points by conducting primary and secondary market research and developing the positioning and messaging to build defensible differentiation in the market
  • Create the killer story for the Wrike products and solutions for the Enterprise
  • Develop the business and revenue plans for the enterprise market segments
  • Develop messaging, positioning, customer journeys and competitive intelligence that clearly and succinctly differentiate our offerings
  • Be the subject matter expert for our enterprise offerings
  • Collaborate with the sales Enablement team to develop product training, objection handling, pitch decks, sales playbooks, and other content to enable internal teams to successfully market and sell our enterprise offerings
  • Collaborate with the Product team to help build a winning product strategy and roadmap
  • Collaborate with the marketing teams to create highly impactful, differentiated, and effective content
  • Become the domain expert for customer use cases and industries through market research and engaging with customers to understand their challenges, solutions and business needs
  • Engage with leading Analysts to secure leadership ratings by developing effective and educational content
  • Collaborate with the various marketing teams to ensure highly differentiated product positioning and messaging
  • Regularly report on performance and business outcomes for defined segments
  • Be the product evangelist by developing impactful content and speaking at industry events, webinars and customer events
    About You

    • Bachelor's Degree in Marketing or related field
    • 5+ years of product marketing experience in a high-growth SaaS company
    • 3+ years of enterprise SaaS experience
    • Experience working with Analysts like Gartner and Forrester
    • Natural skill to create impactful messaging that is customized to the various audiences
    • Excellent storytelling and communication skills across written and verbal content
    • Agile mindset is a must
    • Excellent interpersonal skills and a seasoned approach to working with cross-functional teams with a natural ability to developing the business case and securing buy-in
    • Solid messaging and positioning skills (will be required to complete a messaging assignment)
    • Ability to take a complex message and simplifying it for various audiences
    • Deep experience conducting customer & market research
    • Basic analytics and reporting skills and a data-driven mindset Perks & Benefits At Wrike, you'll benefit from unlimited PTO, medical & dental care, commuter benefits, daily catered meals & snacks galore, team off-sites & happy hours. Wrike is committed to creating and maintaining a diverse and inclusive space where our employees can thrive. We welcome all persons in to the Wrike family, embracing the diversity of racial and ethnic identity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, family status, disability, gender identity, Veteran status and any other protected status.Wrike has a public-facing Recruiting Notice that has been drafted to meet applicable law and regulatory requirements (e.g., CCPA, GDPR, etc.). Our most up to date Recruiting Notice can be found .

Keywords: Wrike, Inc, San Jose , Senior Product Marketing Manager, Advertising , San Jose, California

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